For the people who came along to the LSS@Social Media Week event last night, they were treated to a goody bag of amazing coffee that Stephen Leighton from Has Bean Coffee provided us with. Steve also treated us all with the story of Has Bean and how Social Media is really helping them succeed.
Local Social Summit is very excited that Stephen Leighton owner of leading UK coffee roaster, Has Bean, has agreed to come speak at LSS@Social Media Week on 4th February 2010.
We are planning to have a conversation with Steve about how as an artisan coffee roaster he is utilising a proliferation of Social Media channels to build engagement with his customers and the coffee community in general.
In reality, we’re fanboys of Steve (and without saying the amazing coffee Hasbean brings back to the UK) and would be happy if he just comes along and shares his wonderful passion for coffee and with that his direct trade approach with growers (actually, here’s hoping we get some of that because when you think about it, that’s still Local Social). Regardless of what Steve talks about, our hope is that those who come along toLSS@Social Media Week will agree with us by the end of the evening when we say, we believe Stephen Leighton is coffee’s rising answer to Gary Vee.
To get a taste of why we think that, here’s a video from In My Mug, Steve’s weekly video show:
To fully get an understanding of how Steve is using Social Media in furthering the success of Hasbean, we suggest you:
Was recently watching Bernie Hogan’s (embdeded below as a Playlist) talk at Local Social Summit ’09.
Afterwards found this piece from the Onion News Network, which being a Friday, hopefully you will agree highlights some of the problems with being a friend of your Mom on Social Media.
The mobile panel at LSS ’09 has now moved to 11.40am and we also have a different line up of panelists – please see below.
Mobile – The Future of Apps is Bright
This panel is all about apps – in particular social and local apps (and some mapping which is of course a key part of local)… Phones started out as social devices – we made voice calls. Then we had SMS (text) and then email (think Blackberry). Now we have smart phones, iPhones and Gphones – personal mobile devices. What does the present and future hold for “local social” on Mobile? How does the rise of the iPhone and emergence of Android change the game? We will examine the fast growth of and impact of applications (and app stores). We may also see some wicked demos, discuss new business models and view what an ‘augmented’ real local world might look like. Moderator: Greg Sterling, Internet/Mobile Analyst Panel/Demos:
Claudia Poepperl, Founder & CEO at adaffix/Yellix
James Brown, CTO Cloudmade
Miriam Warren, Regional Director Yelp
Rob Hinchcliffe, UK Community Manager Qype.com
Our new panelist from Qype is Rob – here’s his bio:
Rob Hinchcliffe has been messing about on the internet since the mid-90s. In 2003 he founded the capital-centric blog Londonist, which he edited for two years. In that time Londonist became one of the most widely read blogs in the country, was nominated for a number of awards (and even won a couple), and was voted one of the top 10 most influential blogs in the UK. Rob left Londonist in 2006 to take over as Editor of Yahoo UK News, but after 18 months he decided it was time to get back to the excitement of the startup environment and joined the user-generated reviews site Qype.com where he works as their UK Community Manager.
One of the sessions at Local Social Summit ’09 that we are looking forward to is an interactive lab session being run by Praized’s Seb Provencher. The session is called: What does the Perfect Local Media Company Look Like in 5 Years Time. This lab should draw upon Seb’s excellent white paper – “I Have Seen the Future of Local Media” – from earlier this year.
At dinner last night we had a lively and interesting discussion with both Seb and Greg Sterling about this topic. The general consensus was that most traditional local media companies are quickly running out of time to start planning for their future. Greg also blogged about our discussion earlier today.
Here’s the presentation Seb will run through during the lab tomorrow:
Carolyn Watt is the Managing Director of Profero’s Social Media and Digital PR business unit.
She is responsible for heading up Profero’s social marketing offering adding core competency around digital PR consultancy, social marketing strategy and implementation, blogger relations and community management, advocacy programs, content creation and brand reputation management, online buzz tracking and analytics.
She was formerly Mindshare’s Head of SEO, Digital PR and Social Media, leaving the WPP agency in October 2009 to launch this new Profero digital PR and conversational marketing division as a key part of its digital solutions offering.
Carolyn set up Mindshare’s search engine optimisation (SEO), digital PR and social marketing division in April 2008 incorporating online brand positioning, SMO, SEM, analytics and tracking technologies as well as the design and creation of digital content. She has worked with some of the biggest clients in the business including LG, Volvo, HSBC, 3, Talk Talk, IBM, ITV, Unilever, Nestle, Ford, Jaguar and Land Rover.
She has nine years experience in strategic and tactical marketing, PR and communications (both digital and offline) including the previous Client Services Director at Netrank Ltd both pre and post Netrank’s January 2008 acquisition by LBi. She was also the Strategic Marketing Manager for Intel’s first foray into services, and has managed the PR and marketing for a range of American and British IT and comms companies. She also worked part-time as a party agent for one of the UK’s main political parties, conducting research, editing reports,canvassing and writing speeches for MPs.
This combines with five years experience as a print, digital and broadcast journalist writing, editing and presenting news and features for a range of TV, radio and print media including the Guardian, The Sunday Times, Voice of America, GMTV, BBC Radio Five Live, CNN, Sky and Channel 4.
She has a BA Hons in Politics, NCTJ accredited (National Council for the Training of Journalists) and is a member of the Chartered Institute of Marketing (CIM).
Specialties:
Digital marketing strategy across global markets
Natural search strategy and Project Management
Digital PR Consultancy and Project Management
Social media campaigns – definition and implementation. Blogger relations and community management
Content creation
Brand reputation management
Technical SEO Consultancy
Competitive benchmarking
Training & Workshops Reporting, tracking and analytics consultancy
Local Social Summit Speaker Biography Footnote: As set out in this post, our policy is to publish Speaker Biographies as is.
Joachim Helfer, Business Development Online, Müller Medien Unternehmensfamilie, Nuremberg, Germany
Joachim Helfer has been with Müller Medien since 2005 and is co-ordinating all pay-for performance-activities with the company family that contains various businesses from directories, local radio and tv stations books and direct distribution divisions in Germany and other EU marketis. Joachim Helfer is involved in all major partnerships with directory properties and very present in the international directory community.
He is also representing the p4p initiative of the German directory publishers and in this role responsible for the local PPC ad network “Lokale-Internetwerbung” with integrations into the Germany online directories like dasoertliche.de, dastelefonbuch.de andgelbeseiten.de, as well as suchen.de and t-online. Prior to his job at MM he headed the international product development and marketing department of the international ad rep firm ad pepper media in Hamburg and Nuremberg for 5 years and before the online media unit of the multimedia agency ID-Media in Hamburg. He has a degree in Business and Management from FH Mainz and University of Ulster, Coleraine, Northern Ireland. The 37-year old online expert is married and has a 13-month old little daughter.
Local Social Summit Speaker Biography Footnote: As set out in this post, our policy is to publish Speaker Biographies as is.
David Pearce, Head of Mobile Services, Yell.com This ‘year of the mobile internet’ marks the 21st anniversary of David’s career in wireless communications, which commenced in 1988 when he joined the then Racal-Vodafone, with the responsibility for the commercial management of its mobile data products and services.
In the intervening years, David has worked globally on the commercialisation and marketing of mobile value added services on behalf of carriers, solution vendors and investors.
Throughout this time, David’s guiding principles have remained constant; the need to grow and retain profitable, revenue-generating customer bases by producing enhanced value for them in an ever-evolving marketplace.
David’s full profile can be viewed at http://www.linkedin.com/in/dpearce and he’s always open to invitations to expand his professional network.
Local Social Summit Speaker Biography Footnote: As set out in this post, our policy is to publish Speaker Biographies as is.
Anton Grutzmacher – Director of Custom Data Products UK
Anton Joined Experian Hitwise in Aug 2001 and has been a member of the senior management team for the last 4 years.
Anton spent the last 3 years as Head of Client Services where he was responsible for client retention and revenue growth across the UK business. Anton has been a major contributor to the development of the Experian Hitwise proposition over the last 8 years and has recently moved into a new role as the Director of Custom Data Products in the UK. Anton is responsible for identifying and developing new opportunities for data integration and product development by working with other Experian businesses and external data providers.
Local Social Summit Speaker Biography Footnote: As set out in this post, our policy is to publish Speaker Biographies as is.
Simon Greenman, Managing Director – Online, European Directories
Simon joined European Directories as Managing Director – Online in 2007. His focus is on driving online revenue and usage growth across the eight operation countries, including the rollout of flagship IYP sites, video products, the social local site Tupalo.com, and the recent launch of the Skype partnership.
Simon is something of an industry veteran with nearly fifteen years of global experience in the local search and yellow pages industries. He was a co-founder of the MapQuest.com service, one of the most widely used and licensed local search services in the US. He was most recently based in the US as Head of Digital for R.H. Donnelley, a leading Yellow Pages publisher. He joined them with the acquisition of Dex Media, a US$1.6B publisher, where he had held the same position and was part of the team that completed a successful IPO in 2004. He was responsible for leading the group’s overall digital initiatives, including driving revenue growth with the introduction of new IYP and SEM advertising products, growing DexOnline.com to the number one in-region consumer local search site, and establishing well recognized partnerships with Google and Yahoo!.
Mr Greenman holds a MBA from Harvard and a BA in Computing and Artificial Intelligence from the University of Sussex, England. He has also held increasingly senior technology and management positions with Accenture and R.R. Donnelley.
Local Social Summit Speaker Biography Footnote: As set out in this post, our policy is to publish Speaker Biographies as is.
