February 19, 2010 | Written by simonbaptist
At the recent LSS@Social Media Week event, Carolyn Watt, Managing Director of Yabber, treated us to a fictional near-future account of a day in the life. Kindly, she has allowed us to publish it here.
“I wake up shivering. I yawn. I stretch. “bbrrr”. My portal is already activated because and I am already plugged into ‘the one’, or ‘the network’ and the thermometers already know the temperature had dipped below 21 degrees so the heating has cranked itself up. I scan the screen for email, messages, news and the Newcastle results from last night.
“Tweet Manu” I say. I Tweet the Man U manager with commiserations on another defeat. What was life like before voice recognition; bring on thought recognition and give us all some peace!.
I forgot to put the bins out last night so Tesco hasn’t replenished my fridge via is chip scanners. At least it will save me money on my rubbish collection.
So its lunch at StarBucks. As a sip my Fairtrade coffee I scan the café with my mobile to pick up any latent people based meta data.
Hello Paul! The guy at the next table is hot. I scan his social networking profile – 24, the MD of a social media agency, lives in Chelsea. His DNA looks compatible with mine but damn it supports Man U.
A text from Jimmy Choo cheers me up as I pass the store. 20% voucher. I video call my best friend to show off my new purchase while Tweeting my love of all things shoes.
My mobile phone tells me the Embankment has tailbacks. I drop my solar powered pod car off at the nearest booth and walk video calling my friend in the Priory en route. She looks terrible. She says half the people there are suffering from information addiction and withdrawal and just sits quivering in the corner.
Because there’s no need for typing anymore with everything being voice activated I rattle through my to do list, Tweet my lunch order from the electronic canteen,
while also voting for a change in the law on tuna fishing. I feel so empowered being able to vote online on an policy by policy basis rather than along party political lines.
I check out the interior of my nearest dim sum restaurant, read video reviews, Tweet my friends to see if they’ve eaten there, order my G&T, dinner for 2 and download directions to plug straight into my pod car’s SatNav. I check my mobile en route to see which of my friends are in Soho via my iphone based geometric sensors.
I Tweet about the terrible service and do a video review live to discourage anybody else from going. I get 200 responses and a voucher from another dim sum round the corner offering a 50% discount on my first meal.
I’m shattered and all the Tweeting in the world doesn’t stop my Jimmy Choos hurting. I go to bed chatting with my girlfriends on video conference about their day.
Everything is wireless so I nod off mid sentence, attached to the latest technology from Japan which enables me to download the content of my dreams for interpretation in the morning on what exactly it means to dream about meerkats.
February 5, 2010 | Written by simonbaptist
For the people who came along to the LSS@Social Media Week event last night, they were treated to a goody bag of amazing coffee that Stephen Leighton from Has Bean Coffee provided us with. Steve also treated us all with the story of Has Bean and how Social Media is really helping them succeed.
The coffee was the El Salvador Finca Los Amates Bourbon Cup of Excellence 2009 and below is the episode of Steve’s weekly video show, In My Mug, where he cups this special coffee.
November 6, 2009 | Written by simonbaptist
As you maybe aware, post-summit we are planning to release various materials from Local Social Summit ’09 to various open social channels.
First was the decks from the day onto SlideShare. We have just received notification that we are featured on the SlideShare homepage. ( Screengrab below).
Will be interesting to see the impact of that bump vs. the organic growth that was occuring.
October 20, 2009 | Written by simonbaptist
One principal behind the concept of Local Social Summit ‘09 is inclusive participant engagement. Below is the current summary of one of the panels for people to provide input about what topics should be covered and questions asked.
Please feel to comment here, on the LinkedIn group or via Twitter.
Local Gets Social – The Impact of User Generated Content and the Promise of Real-Time Search
With the increase of local sites that feature user generated content and in particular reviews plus the real-time nature of platforms such as Twitter, consumers now have access to unprecedented amounts of local information. In this panel we will explore many questions. Do we risk information overload for consumers? What is the promise of real time search? How is the power of word of mouth being used by consumers? What are the challenges for publishers, advertisers and in particular local business owners? We will also explore new business models and opportunities that have been generated by UGC.
Moderator: Greg Sterling, Internet/Mobile Analyst – Screenwerk
Panel:
October 20, 2009 | Written by simonbaptist
One principal behind the concept of Local Social Summit ‘09 is inclusive participant engagement. Below is the current summary of one of the panels for people to provide input about what topics should be covered and questions asked.
Please feel to comment here, on the LinkedIn group or via Twitter.
Mobile – The Future of Apps is Bright
This panel is all about apps – in particular social and local apps (and some mapping which is of course a key part of local)… Phones started out as social devices – we made voice calls. Then we had SMS (text) and then email (think Blackberry). Now we have smart phones, iPhones and Gphones – personal mobile devices. What does the present and future hold for “local social” on Mobile? How does the rise of the iPhone and emergence of Android change the game? We will examine the fast growth of and impact of applications (and app stores). We may also see some wicked demos, discuss new business models and view what an ‘augmented’ real local world might look like.
Moderator: Greg Sterling, Internet/Mobile Analyst
Panel/Demos:
- Felix Petersen, Founder Plazes.com (Nokia)
- Claudia Poepperl, Founder & CEO at adaffix/Yellix
- James Brown, CTO Cloudmade
- David Pearce, Head of Mobile Services Yell.com
- Miriam Warren, Regional Director Yelp
October 20, 2009 | Written by simonbaptist
One principal behind the concept of Local Social Summit ‘09 is inclusive participant engagement. Below is the current summary of one of the panels for people to provide input about what topics should be covered and questions asked.
Please feel to comment here, on the LinkedIn group or via Twitter.
Local Content & Monetisation – A View from Europe
The local media landscape in Europe is unique in many ways and in particular is different to the US market. However, Google still dominates on the search side (both in terms of advertising and traffic volumes) in many European markets and is particularly strong in the UK. Yet Google is also a great source of traffic and revenue for many local publishers. In this panel we examine what makes local media different in Europe. We will explore how media owners are attracting users and growing traffic. Will look at innovative partnerships and business models. In addition we will discuss what strategies are working for attracting local advertising revenue and look at where growth is coming from 2010 and beyond.
Moderator: Jonathan Ewert, Co-Founder Skepsis Group
Panel:
- Simon Greenman, MD – Online, European Directories
- James Thornett, Executive Product Manager, BBC Local and Location Services
- Ben Barney, Akesios
- Joachim Helfer, Müller Medien
- Roland Bryan, Associated Northcliffe Digital
October 20, 2009 | Written by simonbaptist
One principal behind the concept of Local Social Summit ‘09 is inclusive participant engagement. Below is the current summary of one of the panels for people to provide input about what topics should be covered and questions asked.
Please feel to comment here, on the LinkedIn group or via Twitter.
Social Media Marketing – The Rules are Changing
With the rise of social media and powerful self-publishing tools (Blogger, WordPress, Twitter, Facebook, Wikipedia, etc etc) the conversation between brands and consumers has changed forever. In this session we will explore the new rules and what this means for advertising, marketing and PR. All of which have been changed in a flash and forever. We will also dig into what engagement, the conversation and the attention economy really means for marketers.
Moderator: Mike Weston, VP International wunderloop/Blogger – Sandlines.net
Panel:
October 15, 2009 | Written by simonbaptist
Dr. Bernie Hogan, a Research Fellow at the Oxford Internet Institute, will be presenting some of his fascinating research into the impact digital social information overload is having through a case study of Facebook:
Making sense of the networked audience: The case of Facebook
Social media sites are excellent at gathering friends, but not so great at making sense of them. This leads to social information overload: too many ties, too much information and too much tedium.
There is a great deal of information latent in these friendships that can be used to make sense of our networks, both spatially and relationally. Particularly through the use of social network analysis (SNA), we can discover hidden influencers and coherent clusters. This talk will give an overview of some concepts of social network analysis and demonstrate how these can be applied to online social media sites.
Bernie will use as case study his ongoing fieldwork on Facebook with Microsoft Research that demonstrates mismatches between the way individuals organize their online friendships and the way that order emerges from the friendships naturally. These findings will be distilled into some general principles that can be applied to social network sites generally.
October 10, 2009 | Written by simonbaptist
On Friday, 9th October, we were able to confirm that Robert Barnard, the founder of Decode, will be joining us at Local Social Summit ‘09. He will be giving what looks to be an interesting keynote on the following:
Decoding Generation Y: who really has digital friends?
One area of wide disparity in Generation Y (those 15-30 years old) is how
many digital friends they have. Robert will explore the loaners to the
hyperconnected. Who is driving social media and who is not?
