This year at the 3rd annual Local Social Summit we will be hosting a pop-up burger night as our main networking event on the evening of November 9th. This is going to be a very unique, fun and of course tasty dinner plus networking. We are very excited to be working with Young & Foodish (which is run by Daniel Young who will also speak on the Super Social Business Panel at LSS) to bring you a Y&F social event with real local flavour.

What’s the concept?

Well you have lots of humble or mediocre burgers in fancy venues, so Daniel has flipped this one and instead we have a humble British cafe and a gourmet burger (plus popcorn and craft beer for our event). Daniel’s innovation sounds simple enough but to make it happen takes planning, care and dedication. Tom of Honest Burgers in Brixton will be our man on the griddle this time. The cheeseubrgers will be made with a special Y&F blend of meat and a designer cheese.  Menu Summary: snacks will be old school pop-corn popping, killer cheeseburgers & chips plus craft beer from The Kernel Brewery of London.

We did an event with Y&F back in February as part of Social Media Week in London which was awesome. You can read the feedback and recap of the SMWldn event here. To get a preview of the pop-up concept watch this Y&F video:

To attend the Young & Foodish Burger Pop-up at LSS’11 you need to purchase the Altitude Ticket which is a bargain at £349 (you get 2 days at the Summit, 2x breakfest, 2x lunch, 1x Popup and 2x networking drinks). Please sign-up soon as these early bird prices will be going up on 21st of October. The Pop-up will be a great chance to network and socialise in a relaxed atmosphere while keeping local and eating great food.

Another year and another Social Media Week. This year we did a cutting edge pop-up restaurant plus a seminar around a local social case study – Two Sides to Every Story. This was a collaboration with Young & Foodish and CowPR. Not to blow our own horn but this was a great event! Perhaps our best event to date.

We learned about one man brands intersecting with global brands to create “magic moments” that last beyond the initial connection. This intersection of the global with the local creates both long lasting value and powerful meaning for the people involved. A theme we will be sure to explore later this year at our 2-day 2011 Local Social Summit in November. Note: we are looking for a few good sponsors iIf interested please get touch).

STEPHANIE WOLLENBERG from RPM said it better than we could (read her complete post here with great photos):

As Daniel and Jack discussed the event in unison last night, what was interesting was the collaboration between them on such a small happening and it was nice to see corporates like Burger King taking an active interest in Social Media, and therefore Daniel’s invasion. Jack jokingly touched on his reservation to come down to Burger King that day without pre-warning Daniel. Neither of them knew much about the other, and it was like two strangers meeting with secret agendas, which thankfully for Daniel, worked out perfectly.

Stephanie’s post is also here on SMW site.

For some pre-weekend fun here is a short low quality 1 minute iPhone video from the event:




In 3 days time its Social Media Week in London. We will kick off the week with our event – Two Sides to Every Story – A Local Social Case Study - at 6.30 on Monday Feb 7th in central London. As of today there are only 4 spots left for this unique event – if you want to attend please book here TODAY!

So, what do we have lined up. First off we have an amazing menu on deck for our attendees and some solid beers on tap (well in bottles to be honest)… For nibbles we have Feta-shized popcorn by Young & Foodish. It’s popcorn sprinkled with French Basque chilli pepper powder and crumbed Feta cheese. Beers from Meantime (London Larger and London Pale to be exact in designer long neck bottles) and a special selection for The Kernel (rare but worth hunt).

For this special occasion, butcher Darragh O’Shea will not be entrusting his prized beef to a chef. The meat man behind London’s acclaimed O’Shea’s Butchers of Knightsbridge will take over the griddle himself, flipping burgers for the LSS@SMW pop-up.  Darragh will make his burgers from a freshly ground custom blend of his finest 100% Perthshire Black Angus beef and then top them with melted Ogle Shield, made by award-winning cheese maker James Montgomery and arguably the best burger cheese in the world. The prestigiously bred cheeseburgers will be accompanied by hand-cut chips.

Once we’ve finished filling our bellies with great food it will be time for the seminar. This will have 2 parts. First I will lead a panel discussion with CowPR/Burger King and Daniel from Young & Foodish to discuss the first  #BurgerMondaySwarm event that took place On Monday 15th November 2010… Then will we have Dr. Bernie Hogan presenting a Social Network Analysis of the burger swarm. This is sure to be both educational and mega interesting.

To help get you in the weekend mood, below is a sweet video from the burger swarm to watch. Technology permitting it will be on the wall via pico project on Monday night as well.

The coffee was the El Salvador Finca Los Amates Bourbon Cup of Excellence 2009 and below is the episode of Steve’s weekly video show, In My Mug, where he cups this special coffee.

Afterwards found this piece from the Onion News Network, which being a Friday, hopefully you will agree highlights some of the problems with being a friend of your Mom on Social Media.

We have now posted up most of the videos that we took at LSS ’09 on our YouTube channel – 34 videos in total so far which is over 5 hours of quality video – http://www.youtube.com/localsocialsummit.

Please note that some of the ‘credit’ screens are not complete and are missing some of the names of panelists. There should be full details within  the description on YouTube or you can view the final LSS ’09 agenda here – http://www.localsocialsummit.com/lss/final-agenda/.

Here’s a list of the sessions currently on YouTube:

• Session 1 – Parts 1 to 5: Keynote Presentation – Decoding Generation Y – Who really has digital friends? – Robert Barnard, Founder of Decode
• Session 2 – Parts 1 to 6: Panel – Social Media Marketing  – The Rules are Changing
• Session 3 – Panel – Mobile – The Future of Apps is Bright. Panel 3 videos are not up yet, should be ready in a the next couple of days:.
• Session 4 – Parts 1 to 5: Afternoon Keynote – Making sense of the networked audience: The case of Facebook – Dr. Bernie Hogan is a Research Fellow at the Oxford Internet Institute.
• Session 5 – Parts 1 to 5: Panel – Local Gets Social – The Impact of User Generated Content and the Promise of Real-Time Search
• Session 6 – Parts 1 to 9: Panel – Local Content & Monetisation – A View from  Europe
• Session 7 – Parts 1 to 4: Lab: What does the Perfect Local Media Company Look Like in 5 Years Time

No videos of the Hitwise Goes Postal presentation.  But you can watch and listen to this as a great Webinar here – https://admin.na6.acrobat.com/_a799316515/p44796378/.

Also, no video of the The Opportunity of Social Media presentation but the slide deck is available here – http://www.slideshare.net/LocalSocialSummit/lss09-the-opportunity-of-social-media-amino-tech.

Suggested highlights from the YouTube videos include:

From Session 4 parts 1 and 2. Part 1 is what I am calling the “death of distance” segment and Part 2 which is the “paradox of conveince” segment.

• Session 4, part 1 – http://www.youtube.com/watch?v=oxXBJnJAatk
• Session 4, part 2 – http://www.youtube.com/watch?v=8bz9EuGzLYM

From Session 5 parts 2 and 3 as this is where we start to get an interesting  debate around both the definition and value of real-time search.

• Session 5, part 2 – http://www.youtube.com/watch?v=7-E3ydmxQ-8
• Session 5, part 3 – http://www.youtube.com/watch?v=n75qbjAP_9M

More about the real-time search debate (what is it and is it useful for local-social) can be found here on Search Engine Land and Screenwrek.