Agenda

LSS 2010: Agenda v2.0

08:00 – 9:00
Networking Breakfast & Coffee
Everyone
Sponsored by Akesios
Coffee from Has Bean

09:00 – 09:10
Welcome & Intro to the Day
Simon Baptist & Dylan Fuller, Local Social Summit

09:10 – 09:45
Opening Keynote: The Local Social Paradigm Shift
Greg Sterling, Search Engine Land & Internet2Go
The local market is on fire, thanks in part to the rise of mobile. It’s also in a state of profound transition. Google is going after local consumers and advertisers with unprecedented focus. Social sites are driving an evolution of the way consumers access and interact with local businesses. And daily deal platforms inject a potentially disruptive element into tried and true local ad models.

The local market has never been more dynamic — or chaotic — for consumers but especially advertisers. We’re in the midst of a “paradigm shift” in local. Greg Sterling will identify critical trends that are shaping the future. He’ll also tell you who he thinks will win and who will lose in Local 2.0.

09:45 – 10:30
Panel: Mobile gets Localised – Real-Time Search and Commerce
Leader: Meagan Marks, VP Wonga & Angel Investor
Join Wonga, Seedcamp 2010 winner Nuji, Shutl, Geocast and Tellmewhere for what will be a great panel. We will explore how mobile coupons, mobile payments and local-based advertising will change the way we buy.

  • Tom Allason, CEO Shutl
  • Brad Liebmann, CEO Geocast
  • Dean Fankhauser, Co-Founder Nuji
  • Gilles Barbier, CEO Tellmewhere

10:30-10:45
Break
Sponsored by ShoutEm

10:45 – 11:15
Talk: Refining the Blunt Instrument of GroupOn
Perry Evans, CEO Closely
GroupOn, and Daily Deals in general, represent the most impactful new local lead generation media play in decades.  Perry will dissect and project the impact on this hot new space, examining the potential implications on search, mobile and display ad models and on SMB purchase behaviour.

11:15 – 12:00
Fireside Chat with Mark Canon, Deputy CEO of Yell UK
with Greg Sterling

12:00 -12:15
Moring Wrap-up
Mikal Rohde, Co-Founder cXense

12:15 -13:00
Lunch
Sponsored by cXense

13:00 – 13:30
Keynote: What, Where and Now When? – Time and Local Search
Sebastien Provencher, VP Product Mgt & Co-Founder Praized Media
In the last 18 months, the rise of the real-time Web has created many interesting business opportunities but is this only the tip of the iceberg? Is the real-time Web hiding a bigger, more strategic opportunity? Is the temporal Web the next big revolution after “location”? Seb will present his latest thoughts on the subject.

13:30 – 14:00
Talk: Decoding Digital Friends in 2010
Robert Barnard, CEO Decode
Marketers around the world are keen to utilize social networks to build better, deeper relationships, and to maximize marketing and communications budgets. Still, many are making decisions that are uninformed or based on unproven theories and popular perceptions. To get more value from their social media investments companies need knowledge in three main areas.

14:00 – 14:45
Panel: The Local Content Challenge: Making Wine from Water
Leader: Robin Allenson, InnerBalloons
Local business want their content to be up-to-date, rich and correct. Publishers want rich, accurate content to generate traffic and leads. Users want to be able to find, find out about and rate and review businesses. Surely, there has to be a better way? What does perfect local content look like today, tomorrow and in 2014?

  • Dave Ingram, Founder Brownbook
  • Doyal Bryant, CEO Universal Business Listings
  • Michael Mokhberi, CEO Apptus

14:45-15:15
Break
Sponsored by ShoutEm

15:15-15:45
Talk: Nosey Neighbours and Norming – Getting Ready for the Local Privacy Debate
Antony Mayfield, Author of “Me and My Web Shadow: How to Manage Your Reputation Online” & SVP iCrossing
There are trends in place – rising privacy concerns, uneven digital inclusion – that developers, brands and other actors need to be aware of as the social web becomes the local social web. How do we plan and anticipate shifting user need and concerns and play a proper role in society’s negotiating of new behaviours, creating new norms?

15:45-16:30
Panel: Facebook and Local. Will Facebook do for Local what it did for Games?
Leader: Greg Sterling, Search Engine Land & Internet2Go
Join industry thought leaders as we discuss and debate the future impact of Facebook on local. What will this mean for incumbents, start-ups and local businesses? How will SMBs navigate the landscape and who will control the revenue models?

  • Simon Baptist, European Directories/Local Social Summit
  • Others TBD

16:30-17:15
Case Studies: The Rise of the Super SMBs
Leader: Dylan Fuller, eBay/Local Social Summit
During this session we will get a chance to meet UK SMBs who are “crushing it” with local and social media. We will explore if super SMBs are merely outliers that are personality or brand driven? Or do they point the way for all local SMBs? What works and can we start to develop best practice guidelines? How do they “bat above their” weight leveraging social media? What’s missing in the online ecosystem to support this massive business segment? We might also see the launch of NEW local-social-mobile application – not to be missed.

17:15 – 17:30
Demo: New Local-Social-Mobile App
ShoutEm and Young & Foodish

17:30 – 18:00
Lab: The Perfect Local Media Company in 2014
Everyone

18:00-19:00
Networking Drinks Reception
Everyone
Sponsored by InnerBalloons
Beers from AlesByMail