Antony Mayfield is the author of Me and My Web Shadow: How to Manage Your Reputation Online and is iCrossing‘s Senior Vice President, Social Media, giving leadership for the company’s services and innovation efforts related to the social web. He joined the company in 2006, founding its content & social media teams and working with clients including Coca-Cola, Channel 4, Toyota and Marks & Spencer.

He began his career in media and communications in public relations and joined iCrossing from London corporate communications firm Bell Pottinger Group, where he was a director in its technology arm, Harvard, working with clients including Vodafone, Sony  Computer Entertainment Europe and Fujitsu.

Antony blogs regularly about the web, media and brands on the iCrossing UK blog Connect and his personal blog Open (Minds, Finds, Conversations)… . He has also written three e-books about media, marketing and the web.

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