Ben Barney is a founding member and Director of Akesios. He specialises in productising new media products for traditional businesses with large sales forces, and creating monetisation opportunities from the developing players in the Local Search space. With over 10 years experience with Directory and Yellow Page companies throughout Europe, he is also a specialist in Google AdWords; from a reseller, agency and advertiser’s perspective.

Ben’s areas of expertise include:

• Strategic advisory services for digitising traditional media businesses
• Project coordination and implementation
• Google AdWords Reseller programs
• Marketing, sales and product strategy within Local Search
• Business turnaround
• Operational Due Diligence

Ben was a founder member of Thomson Directories’ Internet department and a key member of the team that developed WebFinder.com, Thomson’s PPC engine. He set up and managed WebFinder’s dedicated sales, account management, customer service, partner management and business development teams. He was also responsible for the commercial and operational management of their Google Reseller programme. He can manage or assist with all aspects of establishing and running a service with products that are highly usable by the sales force and customer base alike.

Ben is a full member of the Chartered Institute of Marketing. You can also find Ben posting on the Akesios blog.