Carolyn Watt is the Managing Director of Profero’s Social Media and Digital PR business unit.

She is responsible for heading up Profero’s social marketing offering adding core competency around digital PR consultancy, social marketing strategy and implementation, blogger relations and community management, advocacy programs, content creation and brand reputation management, online buzz tracking and analytics.

She was formerly Mindshare’s Head of SEO, Digital PR and Social Media, leaving the WPP agency in October 2009 to launch this new Profero digital PR and conversational marketing division as a key part of its digital solutions offering.

Carolyn set up Mindshare’s search engine optimisation (SEO), digital PR and social marketing division in April 2008 incorporating online brand positioning, SMO, SEM, analytics and tracking technologies as well as the design and creation of digital content. She has worked with some of the biggest clients in the business including LG, Volvo, HSBC, 3, Talk Talk, IBM, ITV, Unilever, Nestle, Ford, Jaguar and Land Rover.

She has nine years experience in strategic and tactical marketing, PR and communications (both digital and offline) including the previous Client Services Director at Netrank Ltd both pre and post Netrank’s January 2008 acquisition by LBi. She was also the Strategic Marketing Manager for Intel’s first foray into services, and has managed the PR
and marketing for a range of American and British IT and comms companies. She also worked part-time as a party agent for one of the UK’s main political parties, conducting research, editing reports,canvassing and writing speeches for MPs.

This combines with five years experience as a print, digital and broadcast journalist writing, editing and presenting news and features for a range of TV, radio and print media including the Guardian, The Sunday Times, Voice of America, GMTV, BBC Radio Five Live, CNN, Sky and Channel 4.

She has a BA Hons in Politics, NCTJ accredited (National Council for the Training of Journalists) and is a member of the Chartered Institute of Marketing (CIM).

Specialties:

• Digital marketing strategy across global markets
• Natural search strategy and Project Management
• Digital PR Consultancy and Project Management
• Social media campaigns – definition and implementation.
  Blogger relations and community management
• Content creation
• Brand reputation management
• Technical SEO Consultancy
• Competitive benchmarking
• Training & Workshops Reporting, tracking and analytics consultancy

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