Experiments in Social Media Marketing
Posted on 30/10/2009
Previously this year, we (Dylan and Simon) produced a short case study looking at ROI from using Social Media Marketing to promote a beer festival.
Later today (30th October), we will be conducting our latest experiment. This time we are looking to test the following hypothesis:
Competition and Social Media can cost-effectively drive real world sales and engagement
The experiment will be run from 4pm to 5:58pm at another Beer Festival. We would love to have you join us in this experiment, so if you are able to attend then please feel free to sign-up directly from the Competition page or contact us.
Below is our previous case study.
Tags: 4pm, beer festival, Dylan, experiment, hypothesis, Media, ROI, Simon, Social
