Experiments in Social Media Marketing

Posted on 30/10/2009

Previously this year, we (Dylan and Simon) produced a short case study looking at ROI from using Social Media Marketing to promote a beer festival.

Later today (30th October), we will be conducting our latest experiment.  This time we are looking to test the following hypothesis:

Competition and Social Media can cost-effectively drive real world sales and engagement

The experiment will be run from 4pm to 5:58pm at another Beer Festival.  We would love to have you join us in this experiment, so if you are able to attend then please feel free to sign-up directly from the Competition page or contact us.

Below is our previous case study.

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