Joachim Helfer, Business Development Online, Müller Medien Unternehmensfamilie, Nuremberg, Germany

Joachim Helfer has been with Müller Medien since 2005 and is co-ordinating all pay-for performance-activities with the company family that contains various businesses from directories, local radio and tv stations books and direct distribution divisions in Germany and other EU marketis. Joachim Helfer is involved in all major partnerships with directory properties and very present in the international directory community.

He is also representing the p4p initiative of the German directory publishers and in this role responsible for the local PPC ad network “Lokale-Internetwerbung” with integrations into the Germany online directories like dasoertliche.de, dastelefonbuch.de andgelbeseiten.de, as well as suchen.de and t-online. Prior to his job at MM he headed the international product development and marketing department of the international ad rep firm ad pepper media in Hamburg and Nuremberg for 5 years and before the online media unit of the multimedia agency ID-Media in Hamburg. He has a degree in Business and Management from FH Mainz and University of Ulster, Coleraine, Northern Ireland. The 37-year old online expert is married and has a 13-month old little daughter.

Local Social Summit Speaker Biography Footnote: As set out in this post, our policy is to publish Speaker Biographies as is.