A quick post but just saw something interesting that I needed to write up.

Amongst a couple of others, I was asked yesterday on Twitter for a recommendation for where to get a decent cup of coffee near Victoria Station.  Influential UK foodie blogger, Young and Foodish, replied with Flat Cap Coffee, which was new to me.  As I’m a burgeoning coffee geek, I decided to add it to the Google Map I’m building to track good coffee bars in London   Here’s where it gets interesting:

Google Search brings back, for me, the Foursquare venue page as first result (see image below):

From going to Foursquare, I get a map, some tips and the official Twitter account @flatcapcoffeeco.

I then go to Google Maps to add it to my map and nothing.  Actually, this is an awful results set

Ok, it’s inconclusive and I’m in a rush but interesting none the less because of the following:

1. Twitter was used for what I call an over the fence request ahead of Search
2. Twitter replied with somewhere I hadn’t heard of and looked good
3. Google hadn’t heard much of it, other than bringing back results from Foursquare, Twitter and Blogs
4. It was nowhere near Google Maps

So, actually I think I’m going to stick with my title as at least in the example Local Social whooped Local Searches ass.  Agree, disagree, got some more examples?