Panel Input: Local Gets Social

Posted on 20/10/2009

One principal behind the concept of Local Social Summit ‘09 is inclusive participant engagement.  Below is the current summary of one of the panels for people to provide input about what topics should be covered and questions asked.

Please feel to comment here, on the LinkedIn group or via Twitter.

Local Gets Social – The Impact of User Generated Content and the Promise of Real-Time Search

With the increase of local sites that feature user generated content and in particular reviews plus the real-time nature of platforms such as Twitter, consumers now have access to unprecedented amounts of local information. In this panel we will explore many  questions.  Do we risk information overload for consumers? What is the promise of real time search? How is the power of word of mouth being used by consumers? What are the challenges for publishers, advertisers and in particular local business owners? We will also explore new business models and opportunities that have been generated by UGC.
Moderator: Greg Sterling, Internet/Mobile Analyst – Screenwerk
Panel:

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