Paul has been active in the local+social space for the last five years, which has included creating a pioneering video website introducing city neighbourhoods. Now a digital strategist at Imagination, his recent #sixweeks project used social media tools to challenge basic assumptions about consumer behaviour and saw a number of companies pay him for being their customer.

You can find him on:

• His blog: http://www.paulmccrudden.com
• Twitter: http://twitter.com/crudden
• LinkedIn: http://www.linkedin.com/pub/paul-mccrudden/0/7b/935

Local Social Summit Speaker Biography Footnote: As set out in this post, our policy is to publish Speaker Biographies as is.