Local Social Summit » Search Results » bernie+hogan http://www.localsocialsummit.com Standing at the Intersection Fri, 03 Feb 2012 07:04:00 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Twitter Weekly Updates for 2012-01-20 http://www.localsocialsummit.com/lss/twitter-weekly-updates-for-2012-01-20/ http://www.localsocialsummit.com/lss/twitter-weekly-updates-for-2012-01-20/#comments Fri, 20 Jan 2012 07:04:00 +0000 simonbaptist http://www.localsocialsummit.com/lss/twitter-weekly-updates-for-2012-01-20/
  • Friday reading: Instagram vs. Path vs. Color: The Battle for the Future of Mobile Social Networking – http://t.co/NAw632N7 #
  • SoLoMo: The New Way to Understand Location | Max Gladwell http://t.co/8lHoGyXP #
  • Seminar: Putting The Audience Together – Using Social… – Eventbrite http://t.co/TmGdKlZD #
  • SoLoMo Revolution Picks Up Where Hyperlocal Search Left Off http://t.co/u0S7AGqp via @mashable #
  • “@regvulture: Xmas actually accelerates Dixons sales drop: [...] … http://t.co/3t2aLZj7” <- going into a Dixons is painful, websites poor #
  • http://t.co/JFpeRkZN #
  • We are @FDGL tonight. Looking forward to hear @blurky talk about social network visualisation. And plug our SNA seminar. #
  • Hi everyone @FDGL tonight , here's a seminar Dr Bernie Hogan will run on Feb-29 in London: https://t.co/muOiUEZO #
  • David Cameron the UK prime minister is using @foursquare to checkin while out on official duties. #
  • Appsforgood.org is very cool. They are talking now @FDGL #
  • Data.gov.uk has lots of open data sets. Mashup and app resource for local and social. #
  • LeWeb 2011 George Colony, Forrester Research "Three Social Thunderstorms": http://t.co/YOmXHefy <- on the best talks at Le Web '11 #

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    ]]>     http://www.localsocialsummit.com/lss/twitter-weekly-updates-for-2012-01-20/feed/ 0     Putting The Audience Together – Using Social Network Analysis for Business Insights http://www.localsocialsummit.com/lss/putting-the-audience-together-using-social-network-analysis-for-business-insights/ http://www.localsocialsummit.com/lss/putting-the-audience-together-using-social-network-analysis-for-business-insights/#comments Thu, 19 Jan 2012 14:49:49 +0000 dylanfuller http://www.localsocialsummit.com/?p=1560

    Local Social Summit & the Oxford Internet Institute Present a unique half day seminar on Social Network Analysis (SNA)

    Seminar in Social Network Analysis:

    Putting The Audience Together – Using Social Network Analysis for Business Insights

    When: Wednesday 29 February 2012; 12.30-17.30

    Where: Wallacespace, London, WC1H 9PN

    Course Title: Putting The Audience Together – Using Social Network Analysis for Business Insights

    Instructor: Dr Bernie Hogan, Research Fellow at the Oxford Internet Institute of Oxford University 

    Limited to only 20 spaces. Early bird prices are £95 (before 31-Jan) and then go up to £495

    Overview: You will learn how to pull a Facebook and Twitter network graph into Excel using NodeXL*. How to interpret social graphs using powerful Social Network Analysis (SNA) techniques and then apply insights to your online business, applications, product, community or brand.

    Who Should Attend: This course is designed for senior business strategists, data gurus, social media managers, brand managers, product developers and technologists who want to develop skills in advanced social network analysis tools.

    *About NodeXL: A Microsoft Research-sponsored open source plug-in tool for network visualisations in MS Excel. Go HERE to download NodeXL (no charge, a free open source plug-in).

     

     

     

     

    Seminar Outline:  Customers build communities, influence opinions and distribute messages. While traditional metrics of engagement help to build decision intelligence, they do not give a sense of the community or communities that power these metrics. Network analysis looks at the flow of information and the structure of friendships to enable a high level overview of where the conversation is headed.

    Despite its academic maturity and explanatory power, Social Network Analysis (SNA) is still underused in marketing, policy and business intelligence, planning, strategy and execution. There are three main reasons for this:

    1. Lack of promotion of SNA
    2. Lack of tools – solved with NodeXL
    3. Lack of literacy

    This seminar will provide all three: Social Network Analysis 101, the tools and literacy.

    We cover the use of NodeXL, a free, powerful and scalable add-on for Windows Microsoft Excel 2007+ that enables the capture, visualization and analysis of social networks, from client email lists to Facebook fan pages and twitter hashtag conversations. We demonstrate how to present social networks that are not merely attractive, but also insightful. We give a simple primer on the statistics that power Social Network Analysis (SNA) and, finally instructions on how to read networks for decision making. The session starts with practical examples, and a mapping of audience members' personal networks (a key way to ground insights into Social Network Analysis). We then discuss potential sources of network information, and get participants to read networks collectively. We end by tailoring the session to the needs of the audience and providing pointers to future work.    

    Schedule:

    12.30-13.30 Optional lunch at Wallacespace

    13:30-15.30 Course Part 1:

    • Introduction: Who, what, why Social Network Analysis (SNA)
    • Story of a single network using a Facebook fanpage
    • Theory of key SNA concepts
    • Practical exercise: Map your own Facebook network

    15.30-16.00 BREAK

    16.00-17.30 Part 2:

    • Tour of three (3) case studies: Facebook, Twitter, Email
    • Group interpretation
    • Q&A/Wrap-up

    17.30-18.30 Networking session

    Learning Outcomes: During this course you will learn and perform the following exercises -

    1. Download and visualize a social network from a social media site, including the use of thumbnail images, color coding and self-organizing layouts
    2. Understand the three key forms of “importance” in a network: popularity, control and reach
    3. Articulate the three levels of analysis: node, community and network
    4. Understand why some networks look clearer than others
    5. Identify key audience members both visually and numerically

    All participants will get:

    • PDF copy of Analyzing Social Media Networks with NodeXL: Insights from a Connected World, By: Derek Hansen , Ben Shneiderman & Marc A. Smith (ISBN-10: 0123822297) [Value £27.99]
    • PDF copy of Local Social Summit 2011 Event Report, [Value £100]
    • Lunch, refreshments, snacks and new knowledge

    Intended Audience: The course is designed for senior business people in roles across strategy, business planning, product development, data analysis, brand and social media management. The examples and content are built around the media publishing, advertising, marketing and social application space. You should have advanced MS Excel skills.

    Pre-requisite: You must have NodeXL preloaded on your own laptop. Instructions will be provided after sign-up.

    Instructor Bio: Dr Bernie Hogan, Research Fellow at the University of Oxford University is a leader in the capture and analysis of social media networks, particularly Facebook. He has presented to numerous academic and corporate audiences, such as Local Social Summit, VisionBristol, UK Social Networks Association, Microsoft Research, and Google Europe and has worked with eHarmony, Nokia, and O2. His work has been featured on the BBC, including both BBC Breakfast and Newsnight, as well as numerous radio interviews. Last year, he was one of four academic mentors for Radio 4’s “So you want to be a scientist”. This past year Bernie was honoured with a prestigious Teaching Excellence Award and grant from Oxford University. Bernie received his PhD from the University of Toronto under pioneer Internet sociologist Barry Wellman, and has since worked as a researcher at the Oxford Internet Institute.

    For additional information please contact:

    Dylan Fuller, Co-Founder, Local Social Summit

    Email: dylan[at]localsocialsummit.com

    Mobile: 0797 414 4352

     

     

     

    ]]>     http://www.localsocialsummit.com/lss/putting-the-audience-together-using-social-network-analysis-for-business-insights/feed/ 0     Local Social Summit 2011 – Day 2 Insights: Social Network Analysis (#LSS11) http://www.localsocialsummit.com/lss/local-social-summit-2011-%e2%80%93-day-2-insights-social-network-analysis-lss11/ http://www.localsocialsummit.com/lss/local-social-summit-2011-%e2%80%93-day-2-insights-social-network-analysis-lss11/#comments Thu, 24 Nov 2011 15:01:12 +0000 dylanfuller http://www.localsocialsummit.com/?p=1537 “We live in a networked society – we need to be able to understand networks, so we need tools to do so.” This was how Dr Marc Smith, director of the Social Media Research Foundation summed up the main theme of the second day of the Local Social Summit in his closing keynote. Although discussions continued throughout the day about the role of social media, how to manage it and how it can best be used by SMBs, there were also three sessions covering what Smith described as the cartography of social networks.

    All three relied on the capabilities of NodeXL, the open tool built by the Social Media Research Foundation to map and understand networks, and which Smith described as “aspiring to be the Firefox for networks”.

    Before Smith’s session, his SMRF colleague, Dr Bernie Hogan, a research fellow at the Oxford Internet Institute, also talked about the science of social networks. He started from the position that at the moment, networks seem to be more useful and interesting to scientists than the general public. We understand that there’s value in understanding networks, but we don’t know how to get at it. In this session and his lunchtime workshop, Hogan set out the basics of social network analysis. He identified three levels of information you can get from a map of a social network: individual position, clustering and the shape of the network itself. And he introduced the three canonical metrics of network analysis: degree, which is the number of connections someone has; closeness, which shows how connected someone is to people to whom lots of people are connected; and between-ness, which measures the shortest paths between individuals.

    Of these metrics, he said, degree is the most obvious and the most used by companies in their search for social media influencers. But it can be misleading, because the person with the highest number of connections isn’t necessarily the one who exerts the most influence. Between-ness, he argued, is actually a better measure, because it allows you to identify where clusters overlap and connect.

    Smith put it another way. “Between-ness is your bridge score,” he explained. “It’s why two connections can be more powerful than 200.” According to Smith, companies looking for influencers should be looking for bridges, because they are people who control the flow of information into new communities.

    Having developed the NodeXL tool, the SMRF is encouraging people to use it to graph social networks, and to share their graphs with other users. According to Smith, the work is already paying dividends in allowing them to see the different characteristic shapes of social networks, what Smith calls the flavours. And he’s also tracked the progress of those shapes over time. The example he gave was of communities around message boards, which have a characteristic shape defined by “answer people”, people who have a lot of outgoing connections but few incoming ones, reflecting the fact that a lot of people listen to what they say for advice, but don’t then respond. Smith showed how to recognise these people in a community, and how you can see when they leave. The number one reason they leave is because of hurt feelings, the sense that they’re not appreciated, But as Smith noted, these people can save fortunes in customer service, by acting as an unofficial helpdesk or call centre. And getting them back can involve as little as sending them a branded coffee mug and an understanding message. Without that map of the network, however, all you’d know is that the volume of calls to your helpdesk had shot up, with no explanation why.

    Both presentations are available on slideshare:

    ]]>     http://www.localsocialsummit.com/lss/local-social-summit-2011-%e2%80%93-day-2-insights-social-network-analysis-lss11/feed/ 0     Social Network Analysis Teaser x2: 1 Talk and 1 Seminar (#LSS11) http://www.localsocialsummit.com/lss/social-network-analysis-teaser-x2-1-talk-and-1-seminar-lss11/ http://www.localsocialsummit.com/lss/social-network-analysis-teaser-x2-1-talk-and-1-seminar-lss11/#comments Mon, 07 Nov 2011 15:15:37 +0000 dylanfuller http://www.localsocialsummit.com/?p=1508

    Local Social Summit is overflowing with great sessions on Social Network Analysis (SNA) this year. We are fortunate to have Dr Bernie Hogen from the Oxford Internet Institute back to lead us on not one but two sessions. Both of these will be on Day 2 – Thursday 10th of November. He can follow him on twitter @blurky.

    1) 9:55 – 10:15am  Insights – Science of Social Media: Social Network Analysis On Facebook Data:

    This talk gives a brief overview to thinking in networks, and how the clusters and patterns of these nets can inform our ways addressing behaviours on social media. I briefly cover some of the good news and bad news from Facebook research. On the positive side, people who engage the site feel more connected to the wider world and have a better sense of social resources. On the negative side, having all of one's friends on a single site flattens self-presentation into one-size-fits-all identities that can led to social faux pas, self-censorship and social sanctions.

    2) 12:45-1:30pm: Seminar in Social Network Analysis (during the 2nd part of lunch in a dedicated Seminar breakout room!):

    If we live in a networked world, then where are the networks? This talk gives a brief overview of the ways in which one can capture, visualise and analyse networks. This talk is partially a primer to the logic of social network analysis that can allow businesses to learn from and interpret the communities they value so highly. I introduce NodeXL, a package for downloading networks, and show how it can be used to chart a Facebook network, and how to read this network. I also tie this to Inmaps, a similar offering from LinkedIn. To follow along with this tutorial in the audience, I recommend you download NodeXL (https://nodexl.codeplex.com) and the Socialnetimporter (https://socialnetimporter.codeplex.com/ ). I conclude with an overview of what can and can't be downloaded from the Facebook API, especially for fan pages and groups.

    ]]>     http://www.localsocialsummit.com/lss/social-network-analysis-teaser-x2-1-talk-and-1-seminar-lss11/feed/ 0     Keynote Abstract (#LSS11): Charting Collections of Connections in Social Media … http://www.localsocialsummit.com/lss/keynote-abstract-lss11-charting-collections-of-connections-in-social-media/ http://www.localsocialsummit.com/lss/keynote-abstract-lss11-charting-collections-of-connections-in-social-media/#comments Mon, 03 Oct 2011 09:56:45 +0000 dylanfuller http://www.localsocialsummit.com/?p=1303

    As part of our continuing series of talks, seminars and events on The Science of Social Media we will again have a number of sessions at Local Social Summit ’11 cover this topic. First up we will have Dr. Bernie Hogan back at LSS giving a flash talk introduction to social network analysis. Bernie will also run a breakout session – a seminar on social network analysis. The most exciting “science” session we have confirmed so far is a keynote at the end of Day 2 from Dr. Marc Smith. Marc is the Chief Social Scientist at the Connected Action Consulting Group and co-founder of the Social Media Research Foundation. We will be back with his full bio later in the week.

    Here is an outline of his planned Keynote. This will be on Day 2, Thursday 10 November. This is also one of the sessions not to be missed, so sign-up today for LSS here.

    Keynote Title: Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL

    Abstract:  Networks are a data structure common found across all social media services that allow populations to author collections of connections.  The Social Media Research Foundation‘s NodeXL project makes analysis of social media networks accessible to most users of the Excel spreadsheet application.  With NodeXL, Networks become as easy to create as pie charts.  Applying the tool to a range of social media networks has already revealed the variations present in online social spaces.  A review of the tool and images of Twitter, flickr, YouTube, and email networks will be presented.

    Description: We now live in a sea of tweets, posts, blogs, and updates coming from a significant fraction of the people in the connected world.  Our personal and professional relationships are now made up as much of texts, emails, phone calls, photos, videos, documents, slides, and game play as by face-to-face interactions.  Social media can be a bewildering stream of comments, a daunting fire hose of content.  With better tools and a few key concepts from the social sciences, the social media swarm of favorites, comments, tags, likes, ratings, and links can be brought into clearer focus to reveal key people, topics and sub-communities.  As more social interactions move through machine-readable data sets new insights and illustrations of human relationships and organizations become possible.  But new forms of data require new tools to collect, analyze, and communicate insights.

    A new organization, the Social Media Research Foundation (http://www.smrfoundation.org), has been formed to develop open tools and open data sets, and to foster open scholarship related to social media.  The Foundation’s current focus is on creating and publishing tools that enable social media network analysis and visualization from widely used services like email, Twitter, Facebook, flickr, YouTube and the WWW. The Foundation has released the free and open NodeXL project (http://www.codeplex.com/nodexl), a spreadsheet add-in that supports “network overview discovery and exploration”.  The tool fits inside your existing copy of Excel in Office 2007 or 2010 and makes creating a social network map similar to the process for making a pie chart.

    Using NodeXL, users can easily make a map of public social media conversations around topics that matter to them. Maps of the connections among the people who recently said the name of a product, brand or event can reveal key positions and clusters in the crowd.  Some people who talk about a topic are more in the “center” of the graph, they may be key influential members in the population.  NodeXL makes it a simple task to sort people in a population by their network location to find key people in core or bridge positions.  NodeXL supports the exploration of social media with import features that pull data from personal email indexes on the desktop, Twitter, Flickr, YouTube, Facebook and WWW hyper-links.  The tool allows non-programmers to quickly generate useful network statistics and metrics and create visualizations of network graphs.

    A book Analyzing Social Media Networks with NodeXL: Insights from a connected world is available from Morgan-Kaufmann.  The book provides an introduction to the history and core concepts of social network analysis along with a series of step-by-step instructions that illustrate the use of the key features of NodeXL.  The second half of the books is dedicated to chapters by a number of leading social media researchers that each focus on a single social media service and the networks it contains. Chapters on Twitter, email, YouTube, flickr, Facebook, Wikis, and the World Wide Web illustrate the network data structures that are common to all social media services.

    ]]>     http://www.localsocialsummit.com/lss/keynote-abstract-lss11-charting-collections-of-connections-in-social-media/feed/ 0     Schedule http://www.localsocialsummit.com/lss-events/lss-2011-2/schedule/ http://www.localsocialsummit.com/lss-events/lss-2011-2/schedule/#comments Fri, 30 Sep 2011 15:48:45 +0000 simonbaptist http://www.localsocialsummit.com/?page_id=1274 Local Social Summit ‘11 Schedule

    Day 1: Wednesday, 9th November

    8:00 – 9:00 - Breakfast & Networking –
    9:00 – 9:15 Welcome to the Summit: “3 Years & Counting” - Dylan Fuller & Simon Baptist, Co-Founders LSS
    9:15 – 10:00 Opening Keynote: Local Social 2011 – The Paradigm Shift Picks-up Speed
    Greg Sterling, Senior Analyst at Internet2Go/Opus Research, Principal at Sterling Market Intelligence, Contributing Editor at Search Engine Land
    10:00 – 10:45 Search vs. Social
    Leader: Greg Sterling, Internet/Mobile Analyst
    Panel: Dennis Yu, CEO Blitz Local; Kelvin Newman, Creative Director SiteVisibility; Grant Muckle, Managing Director Upcast Social
    [ More Details on the Social v. Search Debate ]
    10:45 – 11:15 - Break – Featuring Has Bean Coffee
    11:15 – 12:00 Finding Locals – The View From Europe
    Leader:     Simon Greenman, MD Online European Directories
    Panel: Michael Oschmann, Digital Industrialist and CEO Mueller-Medien; John Lervik CEO cXense and former Corp VP at Microsoft; Miriam Warren, VP Europe at Yelp
    12:00 – 1:30 - Lunch -
    Plus 12:45-1:30 (optional): Brand Hackathon with Young & Foodish, Leader: Duncan Olge-Skan, EMO
    1:30 – 2:15 Afternoon Keynote: The Timely Death of the Daily Deal [and the Birth of Everyday, Everywhere, Every Way Deals]
    A Daily Deal Insider Speaks -     Perry Evans, CEO Closely
    [ Keynote Teaser ]
    2:15 – 3:15 The Right Place At The Right Time: How The Real-Time Web Influences The "local" World
    Leader: Seb Provencher, Co-Founder Needium
    Panel: Ryan Mac Jones, Founder We&Co; David Ambrose, Mobile Lead Travelzoo; Phil Leggetter, Developer Evangelist Pusher, Stefano Diemmi, Proximitips/Buongiorno [ More details ]
    3:15 – 3:45 - Break – Featuring Has Bean Coffee
    3:45 – 4:30 The Changing Landscape of Local/Mobile Content
    Leader:     Greg Sterling, Internet/Mobile Analyst
    Panel: Niels Borgers, Lead Business Development Infohubble; Robin Allenson, Founder InnerBalloons; Eric Freeman, Director of New Product Development at Schober PDM Iberia; Steve Ricketts, European MD JiWire
    4:30 – 5:30 Super Social Business – Field Studies
    Leader: Dylan Fuller, eBay/Co-Founder Local Social Summit
    New: Eric Partaker, Co-Founder Chilango; Ben Hopkins, Co-Founder Naked Wines
    Alumni: Stephen Leighton, Owner Has Bean Coffee; Daniel Young, Founder Young & Foodish
    5:30 – 6:30 - Networking Reception - Brought to you by InnerBalloons
    7:00 – 10:00 - Optional Event - Experience a Young & Foodish pop-up restaurant for yourself
    [ The Pop-Up Preview ]

     

    Day 2: Thursday, 10th November

    8:00 – 9:30 - Breakfast & Networking -
    9:30 Welcome to Day 2 - Dylan Fuller & Simon Baptist
    9:30-9:55 The First Digital Olympics – Tim Plyming, BBC London 2012
    [ Presentation Overview ]
    9:55 – 10:15 Insights – Science of Social Media: Social Network Analysis On Facebook Data, with a local twist - Dr. Bernie Hogan, Research Fellow Oxford Internet Institute
    10:15– 11.00 Cafe Culture: Innovative SOLOMO Apps
    Leader: Perry Evans, CEO Closely
    Panel: Asaf Rozin, Co-founder & CEO Stampfeet; Stefano Diemmi, MD Proximitips/Buongiorno; Mike Borras, CEO & Co-Founder Tupalo
    11:00– 11:30 - Break – Featuring Has Bean Coffee
       
    11:30 – 12:00 A Conversation With Foursquare – We Sit Down With The 1st European Based Executive @foursquare
    Omid Ashtari, foursquare and Greg Sterling, LSS
    [ Session Introduction ]
    12:00 – 1:30 - Lunch –
    Plus 12:45-1:30 (optional): Seminar in Social Network Analysis, Dr. Bernie Hogan, Oxford Internet Institute
    1:30 – 2:15 Big Brand Local
    Leader: Mike Weston, SVP/GM Europe Lyris
    Panel: Duncan Ogle-Skan, Director EMO Local; Alistair Watts, Head of Ecommerce at Hand Picked Hotels; Janis Prescott, Social Media Manger at MINI; Leanne Tritton, MD ING Media
    2:15 – 3:15 Can Social Media Be Outsourced?
    Leader:      Jonathan Ewert, CEO Codero
    Panel: Justin Sanger, Founder JoinHere; Seb Provencher, Founder Nedium; Dennis Yu CEO Blitz Local; Simon Baptist, European Directories; Eric Partaker, Co-Founder Chilango
    [ Overview of "Can Social Media Be Outsourced?" Session ]
    3:15 – 3:45 - Break – Featuring Has Bean Coffee
    3:45– 4:45 Lecture & Closing Keynote:Charting Collections Of Connections In Social Media -Dr. Marc Smith, Director of the Social Media Research Foundation
    [ Keynote Abstract and Description ]
    4:45– 5:00 Local Social Summit 2011 Wrap-up
    5:00 – 7:00 - Networking Reception -
    Brought to you by The Social Media Research Foundation

     

    ]]>     http://www.localsocialsummit.com/lss-events/lss-2011-2/schedule/feed/ 4     Programme http://www.localsocialsummit.com/lss/programme/ http://www.localsocialsummit.com/lss/programme/#comments Fri, 30 Sep 2011 15:40:53 +0000 simonbaptist http://www.localsocialsummit.com/lss/programme/ Local Social Summit ‘11 – Schedule & Agenda

    Day 1: Wednesday, 9th November

    8:00 – 9:00 - Breakfast & Networking –
    9:00 – 9:15 Welcome to the Summit: “3 Years and Counting” - Dylan Fuller & Simon Baptist
    9:15 – 10:00 Keynote: Local Social 2011 – The Paradigm Shift Picks-up Speed - Greg Sterling, Founder of Sterling Market Intelligence
    10:00 – 11:00 Search vs. Social
    Leader: Jonathan Ewert, CEO Codero
    Panel: Dennis Yu, CEO Blitz Local; Kelvin Newman, Creative Director SiteVisibility
    11:00 – 11:30 - Break – Featuring Hasbean Coffee
    11:30 – 12:30 The Changing Face of Local Publishing
    Leader:     Simon Greenman, MD Online European Directories
    Panel: Michael Oschmann, Digital Industrialist and others from Europe’s mega publishers
    12:30 – 1:30 - LUNCH -
    1:30 – 2:15 Another Year, Another Billion Euros, A Daily Deal Insider Speaks - Perry Evans, CEO Closely
    2:15 – 3:15 The Real Time Web Is Now
    Leader:     Seb Provencher, Co-Founder Needium
    Panel: Ryan Mac Jones, Founder We&Co; David Ambrose, Mobile Lead Travelzoo; Phil Leggetter, Developer Evangelist Pusher
    3:15 – 3:45 - BREAK – Featuring Hasbean Coffee
    3:45 – 4:30 The Changing Landscape of Local Data
    Leader:     Greg Sterling
    Panel: Niels Borgers, Lead Business Development Infohubble; Robin Allenson, Founder InnerBalloons; Mike Cottle, VP Global Sales Decarta
    4:30 – 5:30 Super Social Business – Field Studies
    Leader: Dylan Fuller
    New: Eric Partaker, Co-Founder Chilango; Ben Hopkins, Co-Founder Naked Wines
    Alumni: Stephen Leighton, Owner Has Bean; Daniel Young, Founder Young & Foodish
    5:30 – 7:00 - NETWORKING RECEPTION - Sponsored by: InnerBalloons
    7:00 – 10:00 - Optional Dinner Event - Experience a Young & Foodish pop-up for yourself

     

    Day 2: Thursday, 10th November

    8:00 – 9:00 - Breakfast & Networking -
    9:00 – 9:10 Welcome to Day 2 - Dylan Fuller & Simon Baptist
    9:10 – 9:30 Insights: Social Network Analysis On Facebook Data, with a local twist - Dr. Bernie Hogan, Research Fellow Oxford Internet Institute
    9:30– 10:30 Demo Time: Innovative Local Social Mobile Apps
    Leader: Simon Baptist
    Panel: Asaf Rozin, Co-founder & CEO Stampfeet; Ryan Mac Jones, Founder We&Co
    10:30 – 11:00 - BREAK – Featuring Hasbean Coffee
    11:00 – 11:30 Local Games - Mike Borras and Clemens Beer, Co-Founders Tupalo
    11:30 – 12:15 Fireside Chat – Big Retail & Local Social - Ian Jindal, Founder & Editor in Chief at InternetRetailing.net
    12:15 – 1:30 LUNCH
    1:30 – 2:15 Can Social Media Be Outsourced?
    Leader:      Greg Sterling
    Panel: Justin Sanger, Founder JoinHere; Seb Provencher, Founder Nedium; Dennis Yu CEO Blitz Local
    2:15 – 3:15 Big Brand Local
    Leader: tbd
    Panel: Justin Cookie, CEO Fortune Cookie & Chair BMI; Duncan Ogle-Skan, Director EMO Local
    3:15 – 3:45 - BREAK – Featuring Hasbean Coffee
    3:45– 4:45 Lecture & Closing Keynote: Charting Collections Of Connections In Social Media - Dr. Marc Smith, Director of the Social Media Research Foundation
    4:45– 5:00 Local Social Summit 2011 Wrap-up
    5:00 – 6:00 - NETWORKING RECEPTION - Hosted by: The Social Media Research Foundation
    ]]>     http://www.localsocialsummit.com/lss/programme/feed/ 1     Agenda http://www.localsocialsummit.com/agenda/ http://www.localsocialsummit.com/agenda/#comments Tue, 09 Aug 2011 19:02:32 +0000 dylanfuller http://www.localsocialsummit.com/?page_id=1103 Local Social Summit ‘11 Schedule

    Day 1: Wednesday, 9th November

    8:00 – 9:00 - Breakfast & Networking –
    9:00 – 9:15 Welcome to the Summit: “3 Years & Counting” – Dylan Fuller & Simon Baptist
    9:15 – 10:00 Keynote: Local Social 2011 – The Paradigm Shift Picks-up Speed – Greg Sterling, Founder of Sterling Market Intelligence
    10:00 – 11:00 Search vs. Social
    Leader: Jonathan Ewert, CEO Codero
    Panel: Dennis Yu, CEO Blitz Local; Kelvin Newman, Creative Director SiteVisibility
    11:00 – 11:30 - Break – Featuring Hasbean Coffee
    11:30 – 12:30 The Changing Face of Local Publishing
    Leader:     Simon Greenman, MD Online European Directories
    Panel: Michael Oschmann, Digital Industrialist and others from Europe’s mega publishers
    12:30 – 1:30 - Lunch -
    1:30 – 2:15 Another Year, Another Billion Euros, A Daily Deal Insider Speaks – Perry Evans, CEO Closely
    2:15 – 3:15 The Real Time Web Is Now
    Leader:     Seb Provencher, Co-Founder Needium
    Panel: Ryan Mac Jones, Founder We&Co; David Ambrose, Mobile Lead Travelzoo; Phil Leggetter, Developer Evangelist Pusher
    3:15 – 3:45 - Break – Featuring Hasbean Coffee
    3:45 – 4:30 The Changing Landscape of Local Data
    Leader:     Greg Sterling
    Panel: Niels Borgers, Lead Business Development Infohubble; Robin Allenson, Founder InnerBalloons; Mike Cottle, VP Global Sales Decarta
    4:30 – 5:30 Super Social Business – Field Studies
    Leader: Dylan Fuller
    New: Eric Partaker, Co-Founder Chilango; Ben Hopkins, Co-Founder Naked Wines
    Alumni: Stephen Leighton, Owner Has Bean; Daniel Young, Founder Young & Foodish
    5:30 – 7:00 - Networking Reception - Brought to you by InnerBalloons
    7:00 – 10:00 - Optional Event – Experience a Young & Foodish pop-up for yourself

    Day 2: Thursday, 10th November

    8:00 – 9:00 - Breakfast & Networking -
    9:00 – 9:10 Welcome to Day 2 – Dylan Fuller & Simon Baptist
    9:10 – 9:30 Insights: Social Network Analysis On Facebook Data, with a local twist – Dr. Bernie Hogan, Research Fellow Oxford Internet Institute
    9:30– 10:30 Demo Time: Innovative Local Social Mobile Apps
    Leader: Simon Baptist
    Panel: Asaf Rozin, Co-founder & CEO Stampfeet; Ryan Mac Jones, Founder We&Co
    10:30 – 11:00 - Break – Featuring Hasbean Coffee
    11:00 – 11:30 Local Games – Mike Borras and Clemens Beer, Co-Founders Tupalo
    11:30 – 12:15 Fireside Chat – Big Retail & Local Social – Ian Jindal, Founder & Editor in Chief at InternetRetailing.net
    12:15 – 1:30 - Lunch -
    1:30 – 2:15 Can Social Media Be Outsourced?
    Leader:     Greg Sterling
    Panel: Justin Sanger, Founder JoinHere; Seb Provencher, Founder Nedium; Dennis Yu CEO Blitz Local
    2:15 – 3:15 Big Brand Local
    Leader: tbd
    Panel: Justin Cookie, CEO Fortune Cookie & Chair BMI; Duncan Ogle-Skan, Director EMO Local
    3:15 – 3:45 - Break – Featuring Hasbean Coffee
    3:45– 4:45 Lecture & Closing Keynote: Charting Collections Of Connections In Social Media – Dr. Marc Smith, Director of the Social Media Research Foundation
    4:45– 5:00 Local Social Summit 2011 Wrap-up
    5:00 – 6:00 - Networking Reception -
    Brought to you by The Social Media Research Foundation
    ]]>     http://www.localsocialsummit.com/agenda/feed/ 0     Preview: Two Sides to Every Story – A Local Social Case Study http://www.localsocialsummit.com/lss/preview-two-sides-to-every-story-a-local-social-case-study/ http://www.localsocialsummit.com/lss/preview-two-sides-to-every-story-a-local-social-case-study/#comments Fri, 04 Feb 2011 13:57:04 +0000 dylanfuller http://www.localsocialsummit.com/?p=1042

    In 3 days time its Social Media Week in London. We will kick off the week with our event – Two Sides to Every Story – A Local Social Case Study - at 6.30 on Monday Feb 7th in central London. As of today there are only 4 spots left for this unique event – if you want to attend please book here TODAY!

    So, what do we have lined up. First off we have an amazing menu on deck for our attendees and some solid beers on tap (well in bottles to be honest)… For nibbles we have Feta-shized popcorn by Young & Foodish. It’s popcorn sprinkled with French Basque chilli pepper powder and crumbed Feta cheese. Beers from Meantime (London Larger and London Pale to be exact in designer long neck bottles) and a special selection for The Kernel (rare but worth hunt).

    For this special occasion, butcher Darragh O’Shea will not be entrusting his prized beef to a chef. The meat man behind London’s acclaimed O’Shea’s Butchers of Knightsbridge will take over the griddle himself, flipping burgers for the LSS@SMW pop-up.  Darragh will make his burgers from a freshly ground custom blend of his finest 100% Perthshire Black Angus beef and then top them with melted Ogle Shield, made by award-winning cheese maker James Montgomery and arguably the best burger cheese in the world. The prestigiously bred cheeseburgers will be accompanied by hand-cut chips.

    Once we’ve finished filling our bellies with great food it will be time for the seminar. This will have 2 parts. First I will lead a panel discussion with CowPR/Burger King and Daniel from Young & Foodish to discuss the first  #BurgerMondaySwarm event that took place On Monday 15th November 2010… Then will we have Dr. Bernie Hogan presenting a Social Network Analysis of the burger swarm. This is sure to be both educational and mega interesting.

    To help get you in the weekend mood, below is a sweet video from the burger swarm to watch. Technology permitting it will be on the wall via pico project on Monday night as well.

    ]]>     http://www.localsocialsummit.com/lss/preview-two-sides-to-every-story-a-local-social-case-study/feed/ 0     A Local Social Case Study @SMWLDN – pop-up restaurant, SNA and more http://www.localsocialsummit.com/lss/a-local-social-case-study-smwldn-pop-up-restaurant-sna-and-more/ http://www.localsocialsummit.com/lss/a-local-social-case-study-smwldn-pop-up-restaurant-sna-and-more/#comments Thu, 27 Jan 2011 14:26:31 +0000 dylanfuller http://www.localsocialsummit.com/?p=1030

    The Local Social team are very excited to be part of Social Media Week in London for the 2nd year in a row. For 2011 we have put together what we hope if both an interesting and fun event.

    Here are the details for this years event:

    Two Sides to Every Story – A Local Social Case Study

    Learn while eating great food and meeting interesting people…

    Come explore the story of what happened when one of London’s leading lights of the food scene led a group of Burgernatics in a flashmob/#BurgerMondaySwarm of the Waterloo Station Burger King. Gain exclusive knowledge on how a Global Brand listened to a Social Media Community and got involved in a successful event. This is gourmet burgers and craft beer followed by a seminar which will include the case study, social network analysis (SNA) and discussion…

    LSS@SMW’11 brings you not the humble hamburger in a posh restaurant but rather a posh burger in a humble restaurant. A London food celebrity will take over the flat-top griddle at a classic British 1950s caff transformed into the Young & Foodish Diner. For more info on the venue and PopUp concept you can check it out HERE.

    This is a unique opportunity to learn about how a global brand interacted with a social community at the local level in a very considered way, while executing on a stellar global social media strategy. You’ll gain insight into the new ways people are using social media to organise (and swarm) locally, build new business models and increase brand equity.

    Additionally, we are very excited to have Dr. Bernie Hogan joining us again from the Oxford Internet Institute to present a social network analysis (SNA) of the #BurgerMondaySwarm event (= the science part).

    Tickets are £35 per person and includes food, drinks and the seminar. Tickets are limited so get them HERE soon!

    ]]>     http://www.localsocialsummit.com/lss/a-local-social-case-study-smwldn-pop-up-restaurant-sna-and-more/feed/ 0