Local Social Summit » Ben Barney

Final Agenda

admin — Tue, 03 Nov 2009 06:43:16 +0000

This is what should be the final agenda… Main change is Robert Barnard from Decode will lead off at 9.30am with his presentation and Amino Technology will present at 3.20pm.

Local Social Summit ’09 – Schedule & Agenda
8:30 – 9:30	- Coffee/Tea Morning Networking -
9:30 – 10:15	Welcome & Keynote Presentation: “Decoding Generation Y – Who really has digital friends?”- Robert Barnard, Founder of Decode
10:15 – 11:00	Panel: Social Media Marketing – The Rules are Changing Moderator: Michael Weston
11:00 – 11:10	- BREAK -
11:10 – 11:40	Presentation: Hitwise Goes Postal -Anton Grutzmacher, Director of Custom Data Products UK
11:40 – 12:30	Panel: Mobile – The Future of Apps is Bright Moderator: Greg Sterling
12:30 – 1:30	- LUNCH -
1:30 – 2:10	Afternoon Keynote: “Making sense of the networked audience: The case of Facebook“- Bernie Hogan, Oxford Internet Institute
2:10 – 3:00	Panel: Local Gets Social – The Impact of User Generated Content and the Promise of Real-Time Search Moderator: Greg Sterling
3:00 – 3:20	- BREAK -
3:20 – 3:50	Keynote Presentation: “The Opportunity of Social Media”-Andrew Burke, CEO Amino Technologies
3:50 – 4:40	Panel: Local Content & Monetisation – The View from Europe Moderator: Ben Barney
4:40 – 5:20	Lab: “What does the Perfect Local Media Company Look Like in 5 Years Time”Leader: Seb Provencher
5:20 – 5:30	Wrap-up
5:30 – 7:00	- Networking Reception & Drinks -

Schedule Changes – please note

admin — Mon, 02 Nov 2009 10:53:36 +0000

The Local Social Summit is less than 24 hours away. Please note that we have made some changes to the schedule in terms of when 3 of the panels will run.

Mobile panel is now 11.40am
Local Gets Social is now 2.10pm
Local Content & Monetisation is now 3.50pm

All times are GMT. Full schedule see below…

Local Social Summit ’09 – Schedule & Agenda
8:30 – 9:30	- Coffee/Tea Morning Networking -
9:30 – 10:15	Welcome & Keynote Presentation: “The Opportunity of Social Media”-Andrew Burke, CEO Amino Technologies
10:15 – 11:00	Panel: Social Media Marketing – The Rules are Changing Moderator: Michael Weston
11:00 – 11:10	- BREAK -
11:10 – 11:40	Presentation: Hitwise Goes Postal -Anton Grutzmacher, Director of Custom Data Products UK
11:40 – 12:30	Panel: Mobile – The Future of Apps is Bright Moderator: Greg Sterling
12:30 – 1:30	- LUNCH -
1:30 – 2:10	Afternoon Keynote: “Making sense of the networked audience: The case of Facebook“- Bernie Hogan, Oxford Internet Institute
2:10 – 3:00	Panel: Local Gets Social – The Impact of User Generated Content and the Promise of Real-Time Search Moderator: Greg Sterling
3:00 – 3:20	- BREAK -
3:20 – 3:50	Presentation: “Decoding Generation Y – Who really has digital friends?”- Robert Barnard, Founder of Decode
3:50 – 4:40	Panel: Local Content & Monetisation – The View from Europe Moderator: Ben Barney
4:40 – 5:20	Lab: “What does the Perfect Local Media Company Look Like in 5 Years Time”Leader: Seb Provencher
5:20 – 5:30	Wrap-up
5:30 – 7:00	- Networking Reception & Drinks -

Ben Barney Biography

admin — Wed, 21 Oct 2009 12:51:18 +0000

Ben Barney is a founding member and Director of Akesios. He specialises in productising new media products for traditional businesses with large sales forces, and creating monetisation opportunities from the developing players in the Local Search space. With over 10 years experience with Directory and Yellow Page companies throughout Europe, he is also a specialist in Google AdWords; from a reseller, agency and advertiser’s perspective.

Ben’s areas of expertise include:

Strategic advisory services for digitising traditional media businesses
Project coordination and implementation
Google AdWords Reseller programs
Marketing, sales and product strategy within Local Search
Business turnaround
Operational Due Diligence

Ben was a founder member of Thomson Directories’ Internet department and a key member of the team that developed WebFinder.com, Thomson’s PPC engine. He set up and managed WebFinder’s dedicated sales, account management, customer service, partner management and business development teams. He was also responsible for the commercial and operational management of their Google Reseller programme. He can manage or assist with all aspects of establishing and running a service with products that are highly usable by the sales force and customer base alike.

Ben is a full member of the Chartered Institute of Marketing. You can also find Ben posting on the Akesios blog.