Local Social Summit & the Oxford Internet Institute Present a unique half day seminar on Social Network Analysis (SNA)

Seminar in Social Network Analysis:

Putting The Audience Together – Using Social Network Analysis for Business Insights

When: Wednesday 29 February 2012; 12.30-17.30

Where: Wallacespace, London, WC1H 9PN

Course Title: Putting The Audience Together – Using Social Network Analysis for Business Insights

Instructor: Dr Bernie Hogan, Research Fellow at the Oxford Internet Institute of Oxford University 

Limited to only 20 spaces. Early bird prices are £95 (before 31-Jan) and then go up to £495

Overview: You will learn how to pull a Facebook and Twitter network graph into Excel using NodeXL*. How to interpret social graphs using powerful Social Network Analysis (SNA) techniques and then apply insights to your online business, applications, product, community or brand.

Who Should Attend: This course is designed for senior business strategists, data gurus, social media managers, brand managers, product developers and technologists who want to develop skills in advanced social network analysis tools.

*About NodeXL: A Microsoft Research-sponsored open source plug-in tool for network visualisations in MS Excel. Go HERE to download NodeXL (no charge, a free open source plug-in).

Brad Leibmann is another super interesting panelists for the Mobile gets Localised – Real-Time Search and Commerce session. Its great to see so many exciting and innovative start-ups from the UK, and sweet to see them joining us at Local Social Summit ’10.

Here is Brad’s bio:

Brad Liebmann is Geocast’s founder and CEO. Brad founded Xbridge in

2000 and continues to lead its strategic direction. Xbridge is now among

the UK’s largest online insurance brokers with over 150,000 customers

and 140 employees. Recognising the potential for Geocast, Brad spun

out Geocast from Xbridge prior to its 2008 launch and is now employed full

time as Geocast’s CEO. Prior to founding Xbridge, Brad was Senior Vice

President of Technology Mergers & Acquisitions at Lehman Brothers, where

he advised large technology companies about emerging technologies and

made recommendations about companies to buy and dispose. Brad has

an MBA from New York University’s Stern School of Business and London

Business School.

This year we have Universal Business Listing on board as one of our Summit sponsors. Thank you UBL for sponsoring the chill out lounge at LSS! Be sure take some time to grab a coffee and go for chat in one of the break out rooms at Wallacespace on Nov 18th.

Universal Business Listing (UBL) sell both white label presence management and reputation management products. Presence management distributes business listing content to all the places a consumer might find a business: all major search engines, yellow pages, social networks, mobile and GPS devices and 118 directory assistance. UBL is live today in the UK, Canada and the US and will go live shortly in the Netherlands and Germany, with other European countries following quickly.

Joachim Helfer, Business Development Online, Müller Medien Unternehmensfamilie, Nuremberg, Germany

Joachim Helfer has been with Müller Medien since 2005 and is co-ordinating all pay-for performance-activities with the company family that contains various businesses from directories, local radio and tv stations books and direct distribution divisions in Germany and other EU marketis. Joachim Helfer is involved in all major partnerships with directory properties and very present in the international directory community.

He is also representing the p4p initiative of the German directory publishers and in this role responsible for the local PPC ad network “Lokale-Internetwerbung” with integrations into the Germany online directories like dasoertliche.de, dastelefonbuch.de andgelbeseiten.de, as well as suchen.de and t-online. Prior to his job at MM he headed the international product development and marketing department of the international ad rep firm ad pepper media in Hamburg and Nuremberg for 5 years and before the online media unit of the multimedia agency ID-Media in Hamburg. He has a degree in Business and Management from FH Mainz and University of Ulster, Coleraine, Northern Ireland. The 37-year old online expert is married and has a 13-month old little daughter.

Local Social Summit Speaker Biography Footnote: As set out in this post, our policy is to publish Speaker Biographies as is.

Jonathan Ewert

Jonathan is a proven executive with global expertise in Internet advertising networks, social networking, e-commerce, and professional services. Mr. Ewert has a consistent track record in business transformation, working capital improvement, business development strategy and execution, organizational change management, and business process re-engineering to drive shareholder value. He is regarded as an authentic and passionate leader with a strong client focus and is a speaker at industry conferences such as Search Engine Strategies and Local Social.

Mr. Ewert was most recently Senior Vice President of Corporate Development for LookSmart (NASDAQ: LOOK), a leading search advertising network and management company, where he led the turnaround of the media business. Mr. Ewert joined LookSmart in April 2007 as East Coast Vice President, Advertising and Publisher

Services and was promoted to General Manager of Advertising Networks in September 2007, to Senior Vice President in October 2008, and to SVP of Corporate Development in April 2009. Through a combination of discontinuing certain operations, enhancing the product portfolio, doubling the size and coverage of the network, and revitalizing the sales and marketing organizations, Mr. Ewert’s leadership resulted in quarter-over-quarter revenue and paid click gains of 50% while decreasing operating expenses at the same time.

From 2003 – 2006, Mr. Ewert served as Chief Executive Officer of ePALS until selling the company. At ePALS, Mr. Ewert eliminated barriers to solvency and growth,
secured $7 million in debt and equity financing, and achieved revenue growth and cash flow break even through expansion of core assets. Prior to ePALS, Mr. Ewert served as VP Business Development to restart eCommerce Solutions, and as VP of Marketing and Corporate Communications for Modem Media, where he led the preparation and positioning of the company for Modem’s successful IPO in 1999.

Previously, Mr. Ewert served in a variety of management roles at Infoseek Corp. until the sale of the company to Disney in 1998. From 1991 to 1996, Mr. Ewert merged Audio Ad, Inc. with Newspaper Voice Services to create a $50 million interactive voice response service bureau serving the publishing industry with customers such as Gannett, Knight-Ridder, and Tribune Company.

Mr. Ewert is a past Board member of the Interactive Advertising Bureau, serves on the Advisory Board of The Guru Nation, the Advisory Board of Stuart Levine & Associates, and the Steering Committee of Project Inkwell, an organization that has built standards to accelerate the deployment of 1:1 technologies onto K-12 desktops worldwide. Mr. Ewert also serves on the Advisory Board of Cancer101, a non-profit that provides tools and resources to the newly diagnosed. He earned his B.A. in Political Science in 1986 from the College of the Holy Cross.

Local Social Summit Speaker Biography Footnote: As set out in this post, our policy is to publish Speaker Biographies as is.