Tom Allason CEO of Shutl will taking part in the “Mobile gets Localised – Real-Time Search and Commerce” panel being led by Megan Marks. This panel is shaping up to be one of the best of the Summit.

Tom caught the startup bug in his teens and never recovered.  His first ‘tech’ business attempted to put location-based advertising into the back of NYC cabs in ‘02.  He was founder/CEO at eCourier.co.uk, the online courier company with the purple vans and a pioneer in use of location-based technology in ’03. In ’09 eCourier.co.uk reached #6 on Deloitte’s list of UK’s fastest growing technology businesses.  In ’08 Tom founded Shutl, a web-service that connects retailers to local same-day courier companies enabling them to offer their customers immediate delivery of online purchases.  Tom is the 2010 Shell LiveWIRE Young Entrepreneur for London & East of England.

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Local Gets Social – The Impact of User Generated Content and the Promise of Real-Time Search

With the increase of local sites that feature user generated content and in particular reviews plus the real-time nature of platforms such as Twitter, consumers now have access to unprecedented amounts of local information. In this panel we will explore many  questions.  Do we risk information overload for consumers? What is the promise of real time search? How is the power of word of mouth being used by consumers? What are the challenges for publishers, advertisers and in particular local business owners? We will also explore new business models and opportunities that have been generated by UGC.
Moderator: Greg Sterling, Internet/Mobile Analyst – Screenwerk
Panel:

• Seb Provencher, Co-Founder Praized Media
• David Ingram, CEO Brownbook
• Sokratis Papafloratos, CEO TrustedPlaces
• Andrew Hunter, General Manager Qype

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Mobile – The Future of Apps is Bright

This panel is all about apps – in particular social and local apps (and some mapping which is of course a key part of local)… Phones started out as social devices – we made voice calls. Then we had SMS (text) and then email (think Blackberry). Now we have smart phones, iPhones and Gphones – personal mobile devices. What does the present and future hold for “local social” on Mobile? How does the rise of the iPhone and emergence of Android change the game? We will examine the fast growth of and impact of applications (and app stores). We may also see some wicked demos, discuss new business models and view what an ‘augmented’ real local world might look like.
Moderator: Greg Sterling, Internet/Mobile Analyst
Panel/Demos:

• Felix Petersen, Founder Plazes.com (Nokia)
• Claudia  Poepperl, Founder & CEO at adaffix/Yellix
• James Brown, CTO Cloudmade
• David Pearce, Head of Mobile Services Yell.com
• Miriam Warren, Regional Director Yelp

Please feel to comment here, on the LinkedIn group or via Twitter.

Social Media Marketing  – The Rules are Changing
With the rise of social media and powerful self-publishing tools (Blogger, WordPress, Twitter, Facebook, Wikipedia, etc etc) the conversation between brands and consumers has changed forever. In this session we will explore the new rules and what this means for advertising, marketing and PR. All of which have been changed in a flash and forever. We will also dig into what engagement, the conversation and the attention economy really means for marketers.
Moderator: Mike Weston, VP International wunderloop/Blogger – Sandlines.net
Panel:

• Sokratis Papafloratos, CEO TrustedPlaces
• Paul McCrudden, of the #6weeks project
• Carolyn Watt, Profero
• Nathan McDonald, Managing Partner – wearesocial

Andrew Burke is CEO of Amino Technologies Plc which specialises in digital entertainment solutions for IPTV, Internet TV and in-home multimedia distribution.  He has overseen the acquisitions of AssetHouse, digital proposition management experts, and Tilgin’s IPTV set-top box division. Andrew is Chairman of Crisp Thinking and a non-executive director at the IT Forum Foundation. Previously, he was CEO BT Entertainment where he devised and ran the company’s IPTV initiative (BT Vision), chaired their Premium Rate Services activity, pioneered their Digital Media Services and led BT’s relationships with the media world.  Prior to that, Andrew was Director Online Services and responsible for all value-added services developed to complement Broadband in the UK. Before BT, Andrew was founder & CEO of eVerger, an eMarketing focussed venture fund created in 2000 by Aegis Group, and Warburg Pincus, which together committed $100m to the venture.  Previously, Andrew was COO of eVentures, the Internet incubator owned by News Corporation and Softbank, founder and CEO of LineOne, the Internet service provider now known as Tiscali UK, and established News International’s initial Internet presence back in 1994.

Local Social Summit Speaker Biography Footnote: As set out in this post, our policy is to publish Speaker Biographies as is.