After Bernie completed his talk, Rebuilding the Collapsed Contexts in Social Media, Bernie performed an analysis of the Twitter API using NodeXL to build a network diagram of all the people who had tweeted with the hashtag #smwLDN.

Click on image for full size

To help us understand it, Bernie included the following notes when he sent over the image for us to publish on the Local Social Summit blog.

This is a twitter network of all people who tweeted #smwLDN

People who ended up retweeted or mentioned by at least 4 others have a thumbnail and label. Color means number of followers – red means lots of followers, blue means few followers.

In the center is one big group, linked through several tenuous connections such as Jeremy Jacobs and mediaczar.

In the upper right is another group with stevebridger and 1000heads.

In the bottom are all the small groups of singletons or dyads who tweeted the tag.

The arrows point outwards showing where tweets went as people mentioned or retweeted #smwLDN. Clearly, its paid off for the organizers to be be active in using their own hash tag as smwLDN has the high number of mentions outwards.

All of the nodes that seem to fan out from a single person highlight someone who has a relatively active audience. Some of these people share an audience, too.  SteveBridger and lesanto have a lot of fans incommon (since these fans retweeted or mentioned both of these people).  The same can be said for EEPaul and BernieJMitchell.

But of course, this graph also shows that Twitter is a rather thin medium. Social Media Week London had 16,000 followers, and yet the application only picked up 30 retweets or mentions from them (mazi has most herein with 34,800).

Bernie is a Research Fellow at the Oxford Internet Institute at the University of Oxford and we feel lucky to have had him speak so far at two Local Social Summit events.   Amongst other more academic venues, Bernie’s work on Facebook will be featured in the forthcoming “Analyzing Social Media with NodeXL” edited by Derek Hansen, Marc Smith and Ben Shneiderman due in mid-July.

You can find more about Bernie on his Oxford Internet Institute microsite or follow him on Twitter.

LSS@Social Media Week:  The Science of Social Media

It could be said that most people have faith that Social Media is more than a new hype bubble. While faith alone isn’t a bad thing, we plan to add some reason as we explore the Science of Social Media

LSS@Social Media Week is brought to you by:

Confirmed Speakers:

• Dr. Bernie Hogan from the Oxford Internet Institute – Bernie will taking time out from his busy teaching and media schedule to present his latest research into the emerging issue of social information overload and effective methodologies for leveraging online interactions and new media in everyday life.
• Stephen Leighton owner of Has Bean Coffee: http://www.hasbean.co.uk/ – A conversation with the up and coming UK and coffee’s answer to Gary Vaynerchuk (Wine Library and Crushit)
• Paul McCrudden - from Imagination & #6weeks fame, will share insights and knowledge from how consumers are interacting with brands
• Carolyn Watt, Founder and Managing Director of Yabber, Profero’s digital PR and social media division will be presenting an exciting case study

When: Thursday, 4th February 2010, 6:30pm-8:30pm
Where: The Hospital Club (http://www.thehospitalclub.com/)

Social Media Week: The second annual conference will take place between February 1st – 5th, 2010 simultaneously in New York City, Berlin, London, San Francisco, Toronto and São Paulo. The five day conference will explore the profound impact that social media has on culture, business communications and society at large.

More Details & Register:

For more details click here to go to the event page and you can get your tickets through the eventbrite ticket microsite.

We have now posted up most of the videos that we took at LSS ’09 on our YouTube channel – 34 videos in total so far which is over 5 hours of quality video – http://www.youtube.com/localsocialsummit.

Please note that some of the ‘credit’ screens are not complete and are missing some of the names of panelists. There should be full details within  the description on YouTube or you can view the final LSS ’09 agenda here – http://www.localsocialsummit.com/lss/final-agenda/.

Here’s a list of the sessions currently on YouTube:

• Session 1 – Parts 1 to 5: Keynote Presentation – Decoding Generation Y – Who really has digital friends? – Robert Barnard, Founder of Decode
• Session 2 – Parts 1 to 6: Panel – Social Media Marketing  – The Rules are Changing
• Session 3 – Panel – Mobile – The Future of Apps is Bright. Panel 3 videos are not up yet, should be ready in a the next couple of days:.
• Session 4 – Parts 1 to 5: Afternoon Keynote – Making sense of the networked audience: The case of Facebook – Dr. Bernie Hogan is a Research Fellow at the Oxford Internet Institute.
• Session 5 – Parts 1 to 5: Panel – Local Gets Social – The Impact of User Generated Content and the Promise of Real-Time Search
• Session 6 – Parts 1 to 9: Panel – Local Content & Monetisation – A View from  Europe
• Session 7 – Parts 1 to 4: Lab: What does the Perfect Local Media Company Look Like in 5 Years Time

No videos of the Hitwise Goes Postal presentation.  But you can watch and listen to this as a great Webinar here – https://admin.na6.acrobat.com/_a799316515/p44796378/.

Also, no video of the The Opportunity of Social Media presentation but the slide deck is available here – http://www.slideshare.net/LocalSocialSummit/lss09-the-opportunity-of-social-media-amino-tech.

Suggested highlights from the YouTube videos include:

From Session 4 parts 1 and 2. Part 1 is what I am calling the “death of distance” segment and Part 2 which is the “paradox of conveince” segment.

• Session 4, part 1 – http://www.youtube.com/watch?v=oxXBJnJAatk
• Session 4, part 2 – http://www.youtube.com/watch?v=8bz9EuGzLYM

From Session 5 parts 2 and 3 as this is where we start to get an interesting  debate around both the definition and value of real-time search.

• Session 5, part 2 – http://www.youtube.com/watch?v=7-E3ydmxQ-8
• Session 5, part 3 – http://www.youtube.com/watch?v=n75qbjAP_9M

More about the real-time search debate (what is it and is it useful for local-social) can be found here on Search Engine Land and Screenwrek.

In true social media sharing style we have put all the presentations up on the LSS Slideshare account.

We think most attendees will agree that two of the highlighst for the day were the keynote presentations which you will find below… Video and audio podcasts to following a few days as well…

• Keynote: Making sense of the networked audience: The case of Facebook
  - Dr. Bernie Hogan is a Research Fellow at the Oxford Internet Institute

• Keynote: Decoding Generation Y: Who really has digital friends? – Robert Barnard, Founder of Decode