Tag Archive | "Dylan"

Local Social Blows Up: A Look at One Week

February 1, 2010 No comments yet

To my knowledge only a small number of us have been closely tracking the Local Social Media intersection for a few years.  But since Dylan and I organised  the first Local Social Summit, it feels like the world has taken notice and Local Social is going mainstream. The Week that was in Local Social Below, [...]

Experiments in Social Media Marketing

October 30, 2009 No comments yet

Previously this year, we (Dylan and Simon) produced a short case study looking at ROI from using Social Media Marketing to promote a beer festival. Later today (30th October), we will be conducting our latest experiment.  This time we are looking to test the following hypothesis: Competition and Social Media can cost-effectively drive real world [...]