Infographic by MDG Advertising

We have now posted up most of the videos that we took at LSS ’09 on our YouTube channel – 34 videos in total so far which is over 5 hours of quality video – http://www.youtube.com/localsocialsummit.

Please note that some of the ‘credit’ screens are not complete and are missing some of the names of panelists. There should be full details within  the description on YouTube or you can view the final LSS ’09 agenda here – http://www.localsocialsummit.com/lss/final-agenda/.

Here’s a list of the sessions currently on YouTube:

• Session 1 – Parts 1 to 5: Keynote Presentation – Decoding Generation Y – Who really has digital friends? – Robert Barnard, Founder of Decode
• Session 2 – Parts 1 to 6: Panel – Social Media Marketing  – The Rules are Changing
• Session 3 – Panel – Mobile – The Future of Apps is Bright. Panel 3 videos are not up yet, should be ready in a the next couple of days:.
• Session 4 – Parts 1 to 5: Afternoon Keynote – Making sense of the networked audience: The case of Facebook – Dr. Bernie Hogan is a Research Fellow at the Oxford Internet Institute.
• Session 5 – Parts 1 to 5: Panel – Local Gets Social – The Impact of User Generated Content and the Promise of Real-Time Search
• Session 6 – Parts 1 to 9: Panel – Local Content & Monetisation – A View from  Europe
• Session 7 – Parts 1 to 4: Lab: What does the Perfect Local Media Company Look Like in 5 Years Time

No videos of the Hitwise Goes Postal presentation.  But you can watch and listen to this as a great Webinar here – https://admin.na6.acrobat.com/_a799316515/p44796378/.

Also, no video of the The Opportunity of Social Media presentation but the slide deck is available here – http://www.slideshare.net/LocalSocialSummit/lss09-the-opportunity-of-social-media-amino-tech.

Suggested highlights from the YouTube videos include:

From Session 4 parts 1 and 2. Part 1 is what I am calling the “death of distance” segment and Part 2 which is the “paradox of conveince” segment.

• Session 4, part 1 – http://www.youtube.com/watch?v=oxXBJnJAatk
• Session 4, part 2 – http://www.youtube.com/watch?v=8bz9EuGzLYM

From Session 5 parts 2 and 3 as this is where we start to get an interesting  debate around both the definition and value of real-time search.

• Session 5, part 2 – http://www.youtube.com/watch?v=7-E3ydmxQ-8
• Session 5, part 3 – http://www.youtube.com/watch?v=n75qbjAP_9M

More about the real-time search debate (what is it and is it useful for local-social) can be found here on Search Engine Land and Screenwrek.

• Mobile panel is now 11.40am
• Local Gets Social is now 2.10pm
• Local Content & Monetisation is now 3.50pm

All times are GMT. Full schedule see below…

Please feel to comment here, on the LinkedIn group or via Twitter.

Local Content & Monetisation – A View from Europe

The local media landscape in Europe is unique in many ways and in particular is different to the US market. However, Google still dominates on the search side (both in terms of advertising and traffic volumes) in many European markets and is particularly strong in the UK. Yet Google is also a great source of traffic and revenue for many local publishers. In this panel we examine what makes local media different in Europe.  We will explore how media owners are attracting users and growing traffic. Will look at innovative partnerships and business models. In addition we will discuss what strategies are working for attracting local advertising revenue and look at where growth is coming from 2010 and beyond.
Moderator: Jonathan Ewert, Co-Founder Skepsis Group
Panel:

• Simon Greenman, MD – Online, European Directories
• James Thornett, Executive Product Manager, BBC Local and Location Services
• Ben Barney, Akesios
• Joachim Helfer, Müller Medien
• Roland Bryan, Associated Northcliffe Digital