Joachim Helfer, Business Development Online, Müller Medien Unternehmensfamilie, Nuremberg, Germany

Joachim Helfer has been with Müller Medien since 2005 and is co-ordinating all pay-for performance-activities with the company family that contains various businesses from directories, local radio and tv stations books and direct distribution divisions in Germany and other EU marketis. Joachim Helfer is involved in all major partnerships with directory properties and very present in the international directory community.

He is also representing the p4p initiative of the German directory publishers and in this role responsible for the local PPC ad network “Lokale-Internetwerbung” with integrations into the Germany online directories like dasoertliche.de, dastelefonbuch.de andgelbeseiten.de, as well as suchen.de and t-online. Prior to his job at MM he headed the international product development and marketing department of the international ad rep firm ad pepper media in Hamburg and Nuremberg for 5 years and before the online media unit of the multimedia agency ID-Media in Hamburg. He has a degree in Business and Management from FH Mainz and University of Ulster, Coleraine, Northern Ireland. The 37-year old online expert is married and has a 13-month old little daughter.

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Claudia Poepperl, Founder & CEO

Claudia is founder and CEO for adaffix, a Call 3.0 company that enriches the call experience by adding relevant content to calls in real time. She has 16 years experience in the mobile, media and local search industries with various senior management and operational roles.

Prior to adaffix, Claudia was Chief Marketing Officer for mobile search firm mobilePeople. As Managing Director for UCP Claudia was behind the success of Germany’s largest youth social network ‘uboot.com’. Claudia also worked for Ucp Morgen, Qpass, T-Mobile Germany and T-Mobile Austria. Claudia holds master degrees in Media Science and Mass Communication from Paris-Lodron University (Austria) and Bowling Green State University (USA).

Local Social Summit Speaker Biography Footnote: As set out in this post, our policy is to publish Speaker Biographies as is.