Local Social Summit » LinkedIn http://www.localsocialsummit.com Standing at the Intersection Fri, 03 Feb 2012 07:04:00 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Paul McCrudden Biography http://www.localsocialsummit.com/lss/paul-mccrudden-biography/ http://www.localsocialsummit.com/lss/paul-mccrudden-biography/#comments Thu, 22 Oct 2009 08:57:41 +0000 simonbaptist http://www.localsocialsummit.com/?p=345 Paul McCrudden

Paul has been active in the local+social space for the last five years, which has included creating a pioneering video website introducing city neighbourhoods. Now a digital strategist at Imagination, his recent #sixweeks project used social media tools to challenge basic assumptions about consumer behaviour and saw a number of companies pay him for being their customer.

You can find him on:

Local Social Summit Speaker Biography Footnote: As set out in this post, our policy is to publish Speaker Biographies as is.

]]> http://www.localsocialsummit.com/lss/paul-mccrudden-biography/feed/ 0 Panel Input: Local Gets Social http://www.localsocialsummit.com/lss/panel-input-local-gets-social/ http://www.localsocialsummit.com/lss/panel-input-local-gets-social/#comments Tue, 20 Oct 2009 15:28:31 +0000 simonbaptist http://www.localsocialsummit.com/?p=321 One principal behind the concept of Local Social Summit ‘09 is inclusive participant engagement.  Below is the current summary of one of the panels for people to provide input about what topics should be covered and questions asked.

Please feel to comment here, on the LinkedIn group or via Twitter.

Local Gets Social – The Impact of User Generated Content and the Promise of Real-Time Search

With the increase of local sites that feature user generated content and in particular reviews plus the real-time nature of platforms such as Twitter, consumers now have access to unprecedented amounts of local information. In this panel we will explore many  questions.  Do we risk information overload for consumers? What is the promise of real time search? How is the power of word of mouth being used by consumers? What are the challenges for publishers, advertisers and in particular local business owners? We will also explore new business models and opportunities that have been generated by UGC.
Moderator: Greg Sterling, Internet/Mobile Analyst – Screenwerk
Panel:

]]> http://www.localsocialsummit.com/lss/panel-input-local-gets-social/feed/ 0 Panel Input: Social Media Marketing – The Rules are Changing http://www.localsocialsummit.com/lss/panel-input-social-media-marketing-the-rules-are-changing/ http://www.localsocialsummit.com/lss/panel-input-social-media-marketing-the-rules-are-changing/#comments Tue, 20 Oct 2009 10:41:18 +0000 simonbaptist http://www.localsocialsummit.com/lss/panel-input-social-media-marketing-the-rules-are-changing/ One principal behind the concept of Local Social Summit ‘09 is inclusive participant engagement.  Below is the current summary of one of the panels for people to provide input about what topics should be covered and questions asked.

Please feel to comment here, on the LinkedIn group or via Twitter.

Social Media Marketing  – The Rules are Changing
With the rise of social media and powerful self-publishing tools (Blogger, WordPress, Twitter, Facebook, Wikipedia, etc etc) the conversation between brands and consumers has changed forever. In this session we will explore the new rules and what this means for advertising, marketing and PR. All of which have been changed in a flash and forever. We will also dig into what engagement, the conversation and the attention economy really means for marketers.
Moderator: Mike Weston, VP International wunderloop/Blogger – Sandlines.net
Panel:

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