Eric Freeman will be joining The Changing Landscape of Local Content panel at LSS'11 – which is on Day 1 (the Full Schedule is Here). Eric joins us from sunny Spain.

Eric has worked in the technology industry since 1994, for multinationals in Silicon Valley (Oracle, Intershop Communications, AirWave and others) to entrepreneurial ventures in the US and Europe.

Eric has founded, raised venture capital funding, staffed and managed 2 start-ups and worked with 10 others to launch new products and services. An expert in strategic marketing and in international business development, Eric focuses on building corporate alliances that build strategic value while driving revenue. He understands the challenges that start-up companies face and the need for organizational infrastructure to support rapid growth.

Following 11 years in San Francisco, CA, Eric relocated to Madrid in 2006. Representing Schober Group, Eric travels frequently throughout Europe, working with mobile application developers, digital cartography companies, 118XY service providers, yellow page directories and leading online search companies to deliver quality geo-coded business listings and POIs.

Academic Background: Eric has a BA in History from Trinity College, Hartford Connecticut, an MA in Hispanic Civilization from New York University and an MBA from the Anderson School UCLA in Los Angeles, CA. Since 2008, Eric has served as an Associate Professor at Instituto de Empresa in Madrid where he teaches Entrepreneurship to international graduate students.

Duncan Ogle-Skan joins us from EMO. He is the creative genius behind our Big Brand Local panel which will explore how global/national/regional brands are developing social into something that works locally.

Duncan joined in EMO, the specialist localisation marketing agency, in 1997 having worked client-side at Allianz Cornhill Insurance and Renault UK. From 1999, Duncan ran EMO Group’s then new media division (Star-Fish Networks Online) and co-authored the company’s distributed local networks websites system. Duncan engineered the integration of EMO’s digital offering with its core business and is now a Board Director – with oversight on all elements of the digital mix, from local PPC and SEO, to managing sister agency Sky Rock and their new local website platform, Vicinity.

This might be the panel I am most looking forward to. Led by Sebastien Provencher, VP Product Mgt & Co-Founder Needium, the idea was to explore the real time web. However, this is just the tip of the iceberg and this session is set be at the cutting edge.

Seb will joined by:

• Ryan Mac Jones, Founder We&Co
• David Ambrose, Mobile Lead Travelzoo
• Phil Leggetter, Developer Evangelist Pusher
• Stefano Diemmi, Proximitips/Buongiorno

The Panel Teaser is:

The rise of the real-time Web is well documented. Propelled by both the social networking revolution and mobile device ubiquitousness, we’re seeing the birth of new user services and business opportunities. In this panel, we will explore the time element in the local/social Web and will try to discover what kind of content works well in real-time, what are the benefits for consumers and what kind of business models can be deployed to leverage the “time” dimension.

Kelvin Newman is Creative Director, SiteVisibility. Kelvin will join the Search vs. Social panel this year at Local Social Summit.

In his role as Creative Director at SiteVisibility Kelvin’s responsible for the iTunes most popular marketing podcast. On the show he’s collaborated with a number of the world’s most respected marketers including Seth Godin, Tim Ferris, Avinash Kaushik & Jakob Nielsen.

He’s delivered presentations across UK & Europe at events like A4U, SMX London and SASCON, regularly contributes to State of Search & Econsultancy and is heavily involved with SiteVisibility’s innovative search marketing campaigns for clients such as Hotels.com, FindaProperty, Gala Bingo & uSwitch. He also runs the hugely oversubscribed BrightonSEO conference which sold out in 26 minutes and has written a free book on link building called Becoming a Clockwork Pirate.

Tom Allason CEO of Shutl will taking part in the “Mobile gets Localised – Real-Time Search and Commerce” panel being led by Megan Marks. This panel is shaping up to be one of the best of the Summit.

Tom caught the startup bug in his teens and never recovered.  His first ‘tech’ business attempted to put location-based advertising into the back of NYC cabs in ‘02.  He was founder/CEO at eCourier.co.uk, the online courier company with the purple vans and a pioneer in use of location-based technology in ’03. In ’09 eCourier.co.uk reached #6 on Deloitte’s list of UK’s fastest growing technology businesses.  In ’08 Tom founded Shutl, a web-service that connects retailers to local same-day courier companies enabling them to offer their customers immediate delivery of online purchases.  Tom is the 2010 Shell LiveWIRE Young Entrepreneur for London & East of England.

We are very pleased to have Robin Allenson joining us at LSS 2010. Robin will be leading the panel “The Local Content Challenge: Making Wine from Water.” In addition, Robin’s company InnerBalloons is sponsoring the drinks reception – cheers!

Here’s his bio:

Robin is the owner and managing director of InnerBalloons. Since before his degree in Artificial Intelligence at Edinburgh, he has had a passion for innovative content generation and information retrieval technologies. He has spent a number of years in a variety of technical architecture, program management, strategy and business development roles in local search, pay-for-performance and vertical business models, most recently at Truvo for four years. Leveraging his knowledge and experience in ontologies, search engine advertising and optimisation, conversion rate optimisation, local and vertical search, Robin started InnerBalloons to develop cutting edge strategies and products both for verticals to monetise and grow and for large publishers to verticalise.

Panel: Facebook and Local. Will Facebook do for Local what it did for Games?
Leader: Greg Sterling, Screenwerk, Search Engine Land & Internet2Go
Join industry thought leaders discuss and debate the future impact of Facebook on local. What will this mean for incumbents, start-ups and local businesses? How will SMBs navigate the landscape and who will control the revenue models?

Panel: The Local Content Challenge: Making Wine from Water

Leader: Robin Allenson, InnerBalloons

Local business want their content to be up-to-date, rich and correct. Publishers want rich, accurate content to generate traffic and leads. Users want to be able to find, find out about and rate and review businesses. Surely, there has to be a better way? What does perfect local content look like today, tomorrow and in 2014?

We have also update the agenda – you can find v1.2 HERE and also on Scribd (for easy download).

Currently the mobile panel is on. Haven’t heard many insights above and beyond what the panel talked about at Local Social Summit ’09.

The one key takeaway to ponder is that the carriers are no longer relevant for handset access due to the rise of the App stores
I game from

Free Webcam Chat at Ustream

We have now posted up most of the videos that we took at LSS ’09 on our YouTube channel – 34 videos in total so far which is over 5 hours of quality video – http://www.youtube.com/localsocialsummit.

Please note that some of the ‘credit’ screens are not complete and are missing some of the names of panelists. There should be full details within  the description on YouTube or you can view the final LSS ’09 agenda here – http://www.localsocialsummit.com/lss/final-agenda/.

Here’s a list of the sessions currently on YouTube:

• Session 1 – Parts 1 to 5: Keynote Presentation – Decoding Generation Y – Who really has digital friends? – Robert Barnard, Founder of Decode
• Session 2 – Parts 1 to 6: Panel – Social Media Marketing  – The Rules are Changing
• Session 3 – Panel – Mobile – The Future of Apps is Bright. Panel 3 videos are not up yet, should be ready in a the next couple of days:.
• Session 4 – Parts 1 to 5: Afternoon Keynote – Making sense of the networked audience: The case of Facebook – Dr. Bernie Hogan is a Research Fellow at the Oxford Internet Institute.
• Session 5 – Parts 1 to 5: Panel – Local Gets Social – The Impact of User Generated Content and the Promise of Real-Time Search
• Session 6 – Parts 1 to 9: Panel – Local Content & Monetisation – A View from  Europe
• Session 7 – Parts 1 to 4: Lab: What does the Perfect Local Media Company Look Like in 5 Years Time

No videos of the Hitwise Goes Postal presentation.  But you can watch and listen to this as a great Webinar here – https://admin.na6.acrobat.com/_a799316515/p44796378/.

Also, no video of the The Opportunity of Social Media presentation but the slide deck is available here – http://www.slideshare.net/LocalSocialSummit/lss09-the-opportunity-of-social-media-amino-tech.

Suggested highlights from the YouTube videos include:

From Session 4 parts 1 and 2. Part 1 is what I am calling the “death of distance” segment and Part 2 which is the “paradox of conveince” segment.

• Session 4, part 1 – http://www.youtube.com/watch?v=oxXBJnJAatk
• Session 4, part 2 – http://www.youtube.com/watch?v=8bz9EuGzLYM

From Session 5 parts 2 and 3 as this is where we start to get an interesting  debate around both the definition and value of real-time search.

• Session 5, part 2 – http://www.youtube.com/watch?v=7-E3ydmxQ-8
• Session 5, part 3 – http://www.youtube.com/watch?v=n75qbjAP_9M

More about the real-time search debate (what is it and is it useful for local-social) can be found here on Search Engine Land and Screenwrek.