Carolyn Watt is the Managing Director of Profero’s Social Media and Digital PR business unit.

She is responsible for heading up Profero’s social marketing offering adding core competency around digital PR consultancy, social marketing strategy and implementation, blogger relations and community management, advocacy programs, content creation and brand reputation management, online buzz tracking and analytics.

She was formerly Mindshare’s Head of SEO, Digital PR and Social Media, leaving the WPP agency in October 2009 to launch this new Profero digital PR and conversational marketing division as a key part of its digital solutions offering.

Carolyn set up Mindshare’s search engine optimisation (SEO), digital PR and social marketing division in April 2008 incorporating online brand positioning, SMO, SEM, analytics and tracking technologies as well as the design and creation of digital content. She has worked with some of the biggest clients in the business including LG, Volvo, HSBC, 3, Talk Talk, IBM, ITV, Unilever, Nestle, Ford, Jaguar and Land Rover.

She has nine years experience in strategic and tactical marketing, PR and communications (both digital and offline) including the previous Client Services Director at Netrank Ltd both pre and post Netrank’s January 2008 acquisition by LBi. She was also the Strategic Marketing Manager for Intel’s first foray into services, and has managed the PR
and marketing for a range of American and British IT and comms companies. She also worked part-time as a party agent for one of the UK’s main political parties, conducting research, editing reports,canvassing and writing speeches for MPs.

This combines with five years experience as a print, digital and broadcast journalist writing, editing and presenting news and features for a range of TV, radio and print media including the Guardian, The Sunday Times, Voice of America, GMTV, BBC Radio Five Live, CNN, Sky and Channel 4.

She has a BA Hons in Politics, NCTJ accredited (National Council for the Training of Journalists) and is a member of the Chartered Institute of Marketing (CIM).

Specialties:

• Digital marketing strategy across global markets
• Natural search strategy and Project Management
• Digital PR Consultancy and Project Management
• Social media campaigns – definition and implementation.
  Blogger relations and community management
• Content creation
• Brand reputation management
• Technical SEO Consultancy
• Competitive benchmarking
• Training & Workshops Reporting, tracking and analytics consultancy

Local Social Summit Speaker Biography Footnote: As set out in this post, our policy is to publish Speaker Biographies as is.

Simon Greenman, Managing Director – Online, European Directories

Simon joined European Directories as Managing Director – Online in 2007.  His focus is on driving online revenue and usage growth across the eight operation countries, including the rollout of flagship IYP sites, video products, the social local site Tupalo.com, and the recent launch of the Skype partnership.

Simon is something of an industry veteran with nearly fifteen years of global experience in the local search and yellow pages industries. He was a co-founder of the MapQuest.com service, one of the most widely used and licensed local search services in the US. He was most recently based in the US as Head of Digital for R.H. Donnelley, a
leading Yellow Pages publisher.  He joined them with the acquisition of Dex Media, a US$1.6B publisher, where he had held the same position and was part of the team that completed a successful IPO in 2004. He was responsible for leading the group’s overall digital initiatives, including driving revenue growth with the introduction of new IYP and
SEM advertising products, growing DexOnline.com to the number one in-region consumer local search site, and establishing well recognized partnerships with Google and Yahoo!.

Mr Greenman holds a MBA from Harvard and a BA in Computing and Artificial Intelligence from the University of Sussex, England.  He has also held increasingly senior technology and management positions with Accenture and R.R. Donnelley.

Local Social Summit Speaker Biography Footnote: As set out in this post, our policy is to publish Speaker Biographies as is.