Later today (30th October), we will be conducting our latest experiment.  This time we are looking to test the following hypothesis:

Competition and Social Media can cost-effectively drive real world sales and engagement

The experiment will be run from 4pm to 5:58pm at another Beer Festival.  We would love to have you join us in this experiment, so if you are able to attend then please feel free to sign-up directly from the Competition page or contact us.

Below is our previous case study.

Simon Greenman, Managing Director – Online, European Directories

Simon joined European Directories as Managing Director – Online in 2007.  His focus is on driving online revenue and usage growth across the eight operation countries, including the rollout of flagship IYP sites, video products, the social local site Tupalo.com, and the recent launch of the Skype partnership.

Simon is something of an industry veteran with nearly fifteen years of global experience in the local search and yellow pages industries. He was a co-founder of the MapQuest.com service, one of the most widely used and licensed local search services in the US. He was most recently based in the US as Head of Digital for R.H. Donnelley, a
leading Yellow Pages publisher.  He joined them with the acquisition of Dex Media, a US$1.6B publisher, where he had held the same position and was part of the team that completed a successful IPO in 2004. He was responsible for leading the group’s overall digital initiatives, including driving revenue growth with the introduction of new IYP and
SEM advertising products, growing DexOnline.com to the number one in-region consumer local search site, and establishing well recognized partnerships with Google and Yahoo!.

Mr Greenman holds a MBA from Harvard and a BA in Computing and Artificial Intelligence from the University of Sussex, England.  He has also held increasingly senior technology and management positions with Accenture and R.R. Donnelley.

Local Social Summit Speaker Biography Footnote: As set out in this post, our policy is to publish Speaker Biographies as is.