After Bernie completed his talk, Rebuilding the Collapsed Contexts in Social Media, Bernie performed an analysis of the Twitter API using NodeXL to build a network diagram of all the people who had tweeted with the hashtag #smwLDN.

Click on image for full size

To help us understand it, Bernie included the following notes when he sent over the image for us to publish on the Local Social Summit blog.

This is a twitter network of all people who tweeted #smwLDN

People who ended up retweeted or mentioned by at least 4 others have a thumbnail and label. Color means number of followers – red means lots of followers, blue means few followers.

In the center is one big group, linked through several tenuous connections such as Jeremy Jacobs and mediaczar.

In the upper right is another group with stevebridger and 1000heads.

In the bottom are all the small groups of singletons or dyads who tweeted the tag.

The arrows point outwards showing where tweets went as people mentioned or retweeted #smwLDN. Clearly, its paid off for the organizers to be be active in using their own hash tag as smwLDN has the high number of mentions outwards.

All of the nodes that seem to fan out from a single person highlight someone who has a relatively active audience. Some of these people share an audience, too.  SteveBridger and lesanto have a lot of fans incommon (since these fans retweeted or mentioned both of these people).  The same can be said for EEPaul and BernieJMitchell.

But of course, this graph also shows that Twitter is a rather thin medium. Social Media Week London had 16,000 followers, and yet the application only picked up 30 retweets or mentions from them (mazi has most herein with 34,800).

Bernie is a Research Fellow at the Oxford Internet Institute at the University of Oxford and we feel lucky to have had him speak so far at two Local Social Summit events.   Amongst other more academic venues, Bernie’s work on Facebook will be featured in the forthcoming “Analyzing Social Media with NodeXL” edited by Derek Hansen, Marc Smith and Ben Shneiderman due in mid-July.

You can find more about Bernie on his Oxford Internet Institute microsite or follow him on Twitter.

Currently the mobile panel is on. Haven’t heard many insights above and beyond what the panel talked about at Local Social Summit ’09.

The one key takeaway to ponder is that the carriers are no longer relevant for handset access due to the rise of the App stores
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Free Webcam Chat at Ustream

Afterwards found this piece from the Onion News Network, which being a Friday, hopefully you will agree highlights some of the problems with being a friend of your Mom on Social Media.

First was the decks from the day onto SlideShare.  We have just received notification that we are featured on the SlideShare homepage. ( Screengrab below).

Will be interesting to see the impact of that bump vs. the organic growth that was occuring.

In true social media sharing style we have put all the presentations up on the LSS Slideshare account.

We think most attendees will agree that two of the highlighst for the day were the keynote presentations which you will find below… Video and audio podcasts to following a few days as well…

• Keynote: Making sense of the networked audience: The case of Facebook
  - Dr. Bernie Hogan is a Research Fellow at the Oxford Internet Institute

• Keynote: Decoding Generation Y: Who really has digital friends? – Robert Barnard, Founder of Decode

At dinner last night we had a lively and interesting discussion with both Seb and Greg Sterling about this topic. The general consensus was that most traditional local media companies are quickly running out of time to start planning for their future. Greg also blogged about our discussion earlier today.

Here’s the presentation Seb will run through during the lab tomorrow:

David Pearce, Head of Mobile Services, Yell.com
This ‘year of the mobile internet’ marks the 21st anniversary of David’s career in wireless communications, which commenced in 1988 when he joined the then Racal-Vodafone, with the responsibility for the commercial management of its mobile data products and services.

In the intervening years, David has worked globally on the commercialisation and marketing of mobile value added services on behalf of carriers, solution vendors and investors.

Throughout this time, David’s guiding principles have remained constant; the need to grow and retain profitable, revenue-generating customer bases by producing enhanced value for them in an ever-evolving marketplace.

David’s full profile can be viewed at http://www.linkedin.com/in/dpearce and he’s always open to invitations to expand his professional network.

Local Social Summit Speaker Biography Footnote: As set out in this post, our policy is to publish Speaker Biographies as is.

Anton Grutzmacher – Director of Custom Data Products UK

Anton Joined Experian Hitwise in Aug 2001 and has been a member of the senior management team for the last 4 years.

Anton spent the last 3 years as Head of Client Services where he was responsible for client retention and revenue growth across the UK business. Anton has been a major contributor to the development of the Experian Hitwise proposition over the last 8 years and has recently moved into a new role as the Director of Custom Data Products in the UK. Anton is responsible for identifying and developing new opportunities for data integration and product development by working with other Experian businesses and external data providers.

Local Social Summit Speaker Biography Footnote: As set out in this post, our policy is to publish Speaker Biographies as is.

Claudia Poepperl, Founder & CEO

Claudia is founder and CEO for adaffix, a Call 3.0 company that enriches the call experience by adding relevant content to calls in real time. She has 16 years experience in the mobile, media and local search industries with various senior management and operational roles.

Prior to adaffix, Claudia was Chief Marketing Officer for mobile search firm mobilePeople. As Managing Director for UCP Claudia was behind the success of Germany’s largest youth social network ‘uboot.com’. Claudia also worked for Ucp Morgen, Qpass, T-Mobile Germany and T-Mobile Austria. Claudia holds master degrees in Media Science and Mass Communication from Paris-Lodron University (Austria) and Bowling Green State University (USA).

Local Social Summit Speaker Biography Footnote: As set out in this post, our policy is to publish Speaker Biographies as is.

James is currently responsible for overseeing the development of BBC Local, the BBC’s online news and information service across the UK, and location services across BBC Online including mapping and location based technology.

He spent four years as Assistant Editor for the local ‘Where I Live’ websites in England and has worked on many new initiatives for the development of news gathering operations and enhancing BBC journalism output on new platforms, including the increasingly role of user-generated content.
He has been working in regional and local broadcasting in the UK since 1998, initially as a strategy analyst covering the audience reporting and strategic positioning of regional television and local radio services across England.

Local Social Summit Speaker Biography Footnote: As set out in this post, our policy is to publish Speaker Biographies as is.