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Local Content & Monetisation – A View from Europe

The local media landscape in Europe is unique in many ways and in particular is different to the US market. However, Google still dominates on the search side (both in terms of advertising and traffic volumes) in many European markets and is particularly strong in the UK. Yet Google is also a great source of traffic and revenue for many local publishers. In this panel we examine what makes local media different in Europe.  We will explore how media owners are attracting users and growing traffic. Will look at innovative partnerships and business models. In addition we will discuss what strategies are working for attracting local advertising revenue and look at where growth is coming from 2010 and beyond.
Moderator: Jonathan Ewert, Co-Founder Skepsis Group
Panel:

• Simon Greenman, MD – Online, European Directories
• James Thornett, Executive Product Manager, BBC Local and Location Services
• Ben Barney, Akesios
• Joachim Helfer, Müller Medien
• Roland Bryan, Associated Northcliffe Digital

Andrew Burke is CEO of Amino Technologies Plc which specialises in digital entertainment solutions for IPTV, Internet TV and in-home multimedia distribution.  He has overseen the acquisitions of AssetHouse, digital proposition management experts, and Tilgin’s IPTV set-top box division. Andrew is Chairman of Crisp Thinking and a non-executive director at the IT Forum Foundation. Previously, he was CEO BT Entertainment where he devised and ran the company’s IPTV initiative (BT Vision), chaired their Premium Rate Services activity, pioneered their Digital Media Services and led BT’s relationships with the media world.  Prior to that, Andrew was Director Online Services and responsible for all value-added services developed to complement Broadband in the UK. Before BT, Andrew was founder & CEO of eVerger, an eMarketing focussed venture fund created in 2000 by Aegis Group, and Warburg Pincus, which together committed $100m to the venture.  Previously, Andrew was COO of eVentures, the Internet incubator owned by News Corporation and Softbank, founder and CEO of LineOne, the Internet service provider now known as Tiscali UK, and established News International’s initial Internet presence back in 1994.

Local Social Summit Speaker Biography Footnote: As set out in this post, our policy is to publish Speaker Biographies as is.